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Episode #130: The Importance of Memory in Sales with Nelson Dellis

In This Episode of The Buyer’s Mind with Jeff Shore:

Nelson Dellis, USA Memory Champion (yes, there is such a thing) talks with Jeff about memory. Ever have a hard time remembering people’s names?  Do you think you’ve got a bad memory? Do you wish it were better? Well, Nelson and Jeff offer you some hope because anyone can improve their memory and it doesn’t take hours a day.  Become a super salesperson after listening to this episode of The Buyer’s Mind.

Topics we’re going to cover on today’s podcast:

[2:35] Meet Nelson Dellis

[7:13] Is memorization just a parlor trick?

[11:21] Is a bad memory just a human failing?

[18:30] See, Link, Go process

[22:29] Link in practice

[28:26] Fighting Alzheimers


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More about our guest Nelson Dellis:

Nelson Dellis is a 4x USA Memory Champion and one of the leading memory experts in the world, traveling around the world as a competitive Memory Athlete, Memory Consultant, Published Author and highly sought-after Keynote Speaker. As a Memory Champion, Mountaineer, and Alzheimer’s Disease Activist, he preaches a lifestyle that combines fitness, both mental and physical, with proper diet and social involvement.

Born with an average memory, Nelson was inspired by the passing of his grandmother from Alzheimer’s disease in 2009 to start training his memory so that he could keep his mind strong and healthy throughout his lifespan. In a short period of time, he transformed into one of the leading competitive memorizers in the world, claiming four U.S. titles along the way, the elite Grandmaster of Memory title, as well as a number of U.S. memory records for:

(current record) Memorizing the most names in 15 minutes – 235 names

(current record) Memorizing the most words in 15 minutes – 255 words

(former record) Memorizing the most digits in 30 minutes – 907 digits

(former record) Memorizing the most decks of playing cards in 30 minutes – 9.02 decks

(former record) Memorizing the most digits in 5 minutes – 339 digits

(former record) Memorizing a deck of cards in the fastest time – 40.65 seconds

Nelson is the Founder & CEO of Climb For Memory, a non-profit charity that aims to raise awareness and funds for Alzheimer’s disease research through mountain climbs all around the world. Nelson has climbed numerous peaks around the world for this cause, including three times on Mt. Everest.

Nelson has been featured on the Netflix documentary “Memory Games” (2019), FOX’s Superhumans, Brain Games, The TODAY Show, Fox and Friends, The Katie Couric Show, CNN.com, ABC Nightline, The Dr. Oz Show, The Science Channel, Nat Geo, SuperBrain China, among many others.

He is the author of Remember It! The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget (released in 2018) by Abrams Books.

He is also the co-founder of the Memory League (memory training app) and co-founder/director of the Memory League Championships (formerly known as the Extreme Memory Tournament), the only digital-format, tournament-style, head-to-head style memory competition. If you want to start training your memory, try it out here:

Links from today’s podcast:

Nelson Dellis

Memory Games on Netflix

Gödel, Escher, Bach: An Eternal Golden Braid

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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.