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Episode #132: The Buyer’s Survival Instinct in Sales Pt. 1 with Dr. John Medina

In This Episode of The Buyer’s Mind with Jeff Shore:

Dr. John Medina, author of Brain Rules, discusses with Jeff why your buyer makes purchases at all.  While we understand that there is an emotional component to the making of a sale, there is an even deeper primal motivation that the brain uses – survival.  So, how does that shirt or car or purse play into survival? Find out in this episode of The Buyer’s Mind

Topics we’re going to cover on today’s podcast:

[3:36] Dr. John Medina professor or Bio-Engineering

[7:50] Connections to Alzeheimers

[10:50] What we don’t know about our behaviors

[13:07] How do threat and survival work in a purchase?

[16:24 ] What is the connection between emotions and survival?


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More about our guest Dr. John Medina:

Dr. John Medina, a developmental molecular biologist, has a lifelong fascination with how the mind reacts to and organizes information. He is the author of the New York Times bestseller Brain Rules—a provocative book that takes on the way our schools and work environments are designed. He is also the author of Brain Rules for Baby, a must-read for parents and early-childhood educators. Now, in his new book Brain Rules for Aging Well, Medina shares the scientific facts about aging–and the prescription to age well. Medina is an affiliate Professor of Bioengineering at the University of Washington School of Medicine. He lives in Seattle, Washington.

Links from today’s podcast:

Dr. John Medina

Brain Rules for Aging Well: 10 Principles for Staying Vital, Happy, and Sharp

Price: $18.13

4.7 out of 5 stars (30 customer reviews)

72 used & new available from $2.49

Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School

Price: $13.85

4.5 out of 5 stars (391 customer reviews)

117 used & new available from $4.28

The Origin of Species: 150th Anniversary Edition

Price: $6.95

4.4 out of 5 stars (290 customer reviews)

87 used & new available from $2.00


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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.