Episode #132: The Buyer’s Survival Instinct in Sales Pt. 1 with Dr. John Medina
In This Episode of The Buyer’s Mind with Jeff Shore:
Dr. John Medina, author of Brain Rules, discusses with Jeff why your buyer makes purchases at all. While we understand that there is an emotional component to the making of a sale, there is an even deeper primal motivation that the brain uses – survival. So, how does that shirt or car or purse play into survival? Find out in this episode of The Buyer’s Mind
Topics we’re going to cover on today’s podcast:
[3:36] Dr. John Medina professor or Bio-Engineering
[7:50] Connections to Alzeheimers
[10:50] What we don’t know about our behaviors
[13:07] How do threat and survival work in a purchase?
[16:24 ] What is the connection between emotions and survival?
Have you subscribed yet? When you subscribe, you’re sent notifications of new podcasts as they come out each week and it helps us to be more visible in the sales community. Click here to subscribe in iTunes!
The other thing that helps is writing a review. It gives us feedback about the types of shows we should be creating to help you become the best sales professional possible. We realize it takes a little bit of your time but we’re extremely grateful to those of you who take the time. You can go here to leave a review click here to review, Select View in iTunes and then select “Ratings and Reviews” and “Write a Review.” Your feedback means so much to us, Thank You!
More about our guest Dr. John Medina:
Dr. John Medina, a developmental molecular biologist, has a lifelong fascination with how the mind reacts to and organizes information. He is the author of the New York Times bestseller Brain Rules—a provocative book that takes on the way our schools and work environments are designed. He is also the author of Brain Rules for Baby, a must-read for parents and early-childhood educators. Now, in his new book Brain Rules for Aging Well, Medina shares the scientific facts about aging–and the prescription to age well. Medina is an affiliate Professor of Bioengineering at the University of Washington School of Medicine. He lives in Seattle, Washington.