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Episode #146: How to Stay Positive in Sales Around Negative Customers with Ryan Taft

In This Episode of The Buyer’s Mind with Jeff Shore:

Ryan Taft joins Jeff to talk about having a positive sales attitude even when dealing with a negative customer.  In many ways, taking on the negative customer could even give you a sales advantage. While other people are avoiding a negative customer, by being a positive influence in your customer’s life, you’ll get the sale.

Topics we’re going to cover on today’s podcast:

[1:16] How do you respond when people are negative?

[7:03] How does Ryan Taft stay positive?

[12:57] Be careful about adopting negative energy

[16:47] What you can learn from a hospice worker

[22:25] Bouncing back from a negative experience


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More about our guest Ryan Taft:

As the former National Sales Training Manager for a Top 5 homebuilder and a licensed Realtor® in Arizona, Ryan Taft is consumed with a passion for helping others achieve breakthrough results in sales, business and life.

With a career spanning two decades training and coaching sales teams from call centers to new home sales to Realtors®, Ryan combines his knowledge of human performance, psychology and sales skills development to deliver extraordinarily engaging, energizing and insightful training experiences that drive peak performance at all levels.

Ryan is a member of the National Speaker’s Association and a frequent contributor to leading industry publications.

Links from today’s podcast:

Ryan Taft

The Sales Cure: 10 Remedies to Create a Healthy and Profitable Sales Career

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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.