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Episode #146: How to Stay Positive in Sales Around Negative Customers with Ryan Taft

In This Episode of The Buyer’s Mind with Jeff Shore:

Ryan Taft joins Jeff to talk about having a positive sales attitude even when dealing with a negative customer.  In many ways, taking on the negative customer could even give you a sales advantage. While other people are avoiding a negative customer, by being a positive influence in your customer’s life, you’ll get the sale.

Topics we’re going to cover on today’s podcast:

[1:16] How do you respond when people are negative?

[7:03] How does Ryan Taft stay positive?

[12:57] Be careful about adopting negative energy

[16:47] What you can learn from a hospice worker

[22:25] Bouncing back from a negative experience


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More about our guest Ryan Taft:

As the former National Sales Training Manager for a Top 5 homebuilder and a licensed Realtor® in Arizona, Ryan Taft is consumed with a passion for helping others achieve breakthrough results in sales, business and life.

With a career spanning two decades training and coaching sales teams from call centers to new home sales to Realtors®, Ryan combines his knowledge of human performance, psychology and sales skills development to deliver extraordinarily engaging, energizing and insightful training experiences that drive peak performance at all levels.

Ryan is a member of the National Speaker’s Association and a frequent contributor to leading industry publications.

Links from today’s podcast:

Ryan Taft


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.