Episode #150: Are You a Professional Sales Communicator? With Brian Walter

In This Episode of The Buyer’s Mind with Jeff Shore:

Brian Walter and Jeff are both part of the National Speakers Association.  What can you learn about communicating with your customer from professional speakers?  Speaking from a stage and speaking to your customer 1 on 1 is not as different as you might think.  Sales communication is sometimes about dealing with a hostile audience and sometimes about knowing which story to tell to connect with your customer.  Improve your sales communication by learning from Brian Walter of Extreme Meetings.

Topics we’re going to cover on today’s podcast:

[1:30] How are you doing on communicating?

[5:11] When did you discover your communication gift?

[9:10] Is speaking a gift or a skill that can be learned?

[16:03] How does stage presence translate to 1 on 1 communication?

[22:53] Dealing with a hostile crowd

[26:52] Communication missteps

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More about our guest Brian Walter:

Seattle-based Extreme® Emcee Brian Walter is the co-founder of Extreme Meetings Inc – providing customized infotainment to make meetings memorable. For over 25 years, he has specialized in transforming meetings from boring to exciting.
He can explain your brand to employees at All Hands meetings, test your sales peoples’ product knowledge with a custom game show, facilitate Extreme® Panels, interview execs, and produce videos that even your millennial employees will be impressed with.

Building on a degree in Communications from UCLA, Brian has been an advertising director, award-winning television and radio commercial producer, management trainer, consulting firm marketing director, freelance video producer, copywriter, speaker, internal communications director, and adjunct college professor at Seattle Pacific UniversityHe’s repeatedly delivered for this-had-better-be-great-or-else clients like Microsoft, Starbucks, Genentech, T-Mobile, Costco, BECU, Roche, the American Payroll Association, AAA, the University of Washington, UMass Memorial Health Care, and Bank of Hawaii.

Brian gets event attendees pumped about…whatever it is you want. He’s been relied on to celebrate accomplishments, humanize executives, generate buy-in to initiatives, reposition bad news, and bring everyone to their feet with good news.

Links from today’s podcast:

Homebridge Financial

Brian Walter – Extreme Meetings


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About the Author: Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.