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Episode #158: Indistractable in Sales with Nir Eyal

In This Episode of The Buyer’s Mind with Jeff Shore:

Nir Eyal and Jeff discuss what it means to be Indistractable or as Jeff would say – avoid comfort addictions.  As sales professionals, it’s easy to find ourselves distracted – Facebook, Google, Twitter – social media alone provides enough distraction.  What is that distraction costing you? How do you build a life free of distraction in a world that is full of distraction?

Topics we’re going to cover on today’s podcast:

[1:08] Staying focused

[4:24] Being distracted, even knowing how tech products are designed

[7:01] What is the opposite of distraction?

[12:39] Avoiding comfort additions in sales

[16:14] The failure of “To Do” lists

[20:36] You can’t control your feelings and urges but you can control your response

[24:59] The application of becoming indistractable


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More about our guest Nir Eyal:

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “timely reading, a smart, thorough look at getting traction in a world of distractions – the best business book of 2019.” In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, Time Magazine, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot!, Refresh.io (acquired by LinkedIn), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Byte Foods, FocusMate, and FindShadow.

Nir attended The Stanford Graduate School of Business and Emory University.

Links from today’s podcast:

Homebridge Financial

Nir Eyal

Indistractable Resources

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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.