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Episode #161: A Calm Voice in Turbulent Times with Bob Burg

In This Episode of The Buyer’s Mind with Jeff Shore:

Bob Burg joins Jeff to give a voice of calm.  With all that is happening in the market and the world, it’s easy to buy into the panic.  Panic can spread quickly but calm seems to spread much slower. Sales is about helping your customer, it’s about offering a solution to a problem but panic is irrational and the decisions that get made are not always in your customer’s best interest.  You can be the voice of reason, the voice of calm – in this episode of The Buyer’s Mind.

Topics we’re going to cover on today’s podcast:

[2:30] Seth Godin – Calm also has a coefficient

[6:44] Are you an optimist?

[10:50] Perspective comes with age

[17:37] What would the Go-Giver say about today?

[21:56] What will we have learned from all of this adversity?

[23:24] Can kindness be virally spread?


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More about our guest Bob Burg:

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages.

His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

Links from today’s podcast:

Homebridge Financial

The Go-Giver

Bob Burg

Seth Godin’s Blog

Go Giver

Price: $17.95

12 used & new available from $17.47


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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.