Episode #183: The Importance of Women Sales Professionals with Cynthia Barnes

In This Episode of The Buyer’s Mind with Jeff Shore:

Cynthia Barnes and Jeff talk about how gender plays into the sales process. It’s been sung, “it’s a man’s world” but what if sales recognized the unique challenges women face and the strengths they bring to the table – how many more women could reach the top 1% of sales? Cynthia Barnes started the NAWSP.org for just that reason.

Topics we’re going to cover on today’s podcast:

[1:41] Do people have a preference for a salesperson based on gender?

[4:21] Cynthia Barnes first sales job

[6:14] The journey to creating the NAWSP

[12:01] Do you adjust your sales approach based on gender?

[16:45] Advice to women struggling in male dominated industries

[17:50] Choosing to not let anything be a hindrance to your success

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More about our guest Cynthia Barnes:

Cynthia Barnes lives by one motto: “I’m in it to Win It!” Cynthia’s exemplary track record as a Top 1% corporate producer and sales leader proves that you can accomplish what you set out to do and overcome any adversity, come hell or high water if you’re courageous, disciplined, and willing to put in the work.


Cynthia is Founder and CEO of the National Association of Women Sales Professionals (NAWSP.org), a LinkedIn Top Sales Influencer, creator of THRIVE™ Success Strategies for Women in Sales (the first and only sales training created for women), and a highly sought-after keynote speaker and Champion for Women in Sales.


Cynthia is known for motivating others to feel confident, empowered, and brave. Her insights and unique understanding of what it takes for women sales professionals to excel have made her a sought-after expert, having appeared in over 250 major media outlets around the nation – including appearances in the Wall Street Journal.

Links from today’s podcast:

Homebridge Financial 

Cynthia Barnes

Cynthia on LinkedIn

National Association of Women Sales Professionals

Follow-Up and Close the Sale 

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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.