Episode #185: Keeping Sales Top of Mind with John Hall
In This Episode of The Buyer’s Mind with Jeff Shore:
John Hall, author of Top of Mind and co-founder of Calendar.com, shares with Jeff about the importance of influence in sales and marketing. Marketing and Sales need to be working with each other to make both sides successful. Salespeople are listeners who are finding the pain points of customers and seeking to meet their needs. When that information gets shared with the marketing department, they can improve their outreach and help bring in more customers.
Topics we’re going to cover on today’s podcast:
[1:36] Is a salesperson there for information or influence?
[4:13] The creation of Calendar.com
[6:36] Content marketing allows you to stay top of mind with your customers
[9:20] The best salespeople listen and understand the true pain points
[12:57] Likeability helps you reach the next level in sales
[16:44 ] Give credit to the right people
[21:05] The achievement drive component
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More about our guest John Hall:
I am the Co-founder of Calendar.com with a passion for helping people take care of the most precious assets we have… our time and relationships. I wrote a book called “Top of Mind” and do a lot of speaking on helping people build trust and engage the people that matter to them most. I am a PR/SEO/Thought Leadership strategist that can give an honest assessment of what you can do better to become more of a leader in your industry.
I’ve been blessed to work with some amazing people during my career and love working with teams. In my spare time, I still will fix a toilet or other miscellaneous task for my real estate company that does student housing.
I have a weekly column at Forbes & Inc.com, and also contribute to Harvard Business Review, LIfehack, Mashable, Fast Company & many others.
Would you like someone to speak at your conference or company event? Please reach out to me at www.johnhallspeaking.com
Links from today’s podcast: