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Climbing The Ladder in Homebuilding with Liesel Cooper

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In today’s episode:
Liesel Cooper shares her journey in the home building industry, where quick decision-making and embracing risks are part of the daily grind. Tune in as Liesel discusses navigating the complexities of a male-dominated field with empathy and self-awareness, revealing the keys to her successful career and impactful leadership.

Timestamps:
  • 00:00 Don’t Take No as an Answer
  • 05:50 Self-Repairing Concrete
  • 09:44 Addressing the Housing Affordability Crisis with Startup Companies
  • 14:46 The Importance of Passion in the Home Building Industry
  • 23:50 Why Fast Decision-Making in Home Building Matters
  • 25:15 Keys to Success – Talent, Intelligence, Hard Work, and Determination
  • 26:09 Surrounding Yourself with Smart and Capable People
  • 27:34 The Value of Mentors in Personal and Professional Growth
  • 33:08 Finding the Right Role Through Self-Awareness
  • 35:00 The Challenges and Rewards of Being a Female Executive
  • 39:13 Passion, Empathy, and Self-Awareness in Leadership
About Leisel:

Liesel Cooper, Regional President at Dream Finders Homes, has had a long history of success spanning 36 years in the homebuilding industry, having served in prominent positions for several national builders.

Liesel brings a wealth of experience to the table. With a diverse background spanning land acquisition, land development, land entitlement, construction, purchasing, product development, sales, corporate marketing, customer service functions, and finance—resulting in over $3 billion in revenue for the company in 2022 while delivering just over 6,600 homes.

Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

About Jeff & Amy:

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Jeff is a top-selling author and an award-winning keynote speaker. With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $65 billion in sales last year.

Amy O'Connor is one of the most in-demand sales training consultants in North America today, Amy O’Connor brings a decade’s worth of industry experience and knowledge, along with a fresh female perspective on leadership, to her impactful and enlightening seminars. Having worked hand-in-hand with seven of the top ten homebuilders in the U.S. – as well as private and regional builders reaching into Canada – Amy offers a wealth of real-world expertise on coaching and motivating new home sales professionals.


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