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Crafting Your Brand’s Narrative: PR Tips With Carol Ruiz

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In This Episode

Carol Ruiz, the owner and founder of Newground PR and Marketing, discusses the role of PR in home building and protecting a brand’s reputation, as well as the importance of media training for executives. Carol also shares insights on crisis communications and the power of third-party credibility in PR. The conversation concludes with recommendations for some must-watch documentaries!

 

Timestamps

00:00 Answer The Question Honestly and Briefly
02:53 Understanding Buyer Sentiment in Housing Market
08:30 Carol Ruiz Interview
10:05 Separating Personal Brand from Business Brand
12:20 What Does A PR Person Do?
14:15 Dealing with Crisis Communications
17:50 Analyzing National Debacles from a PR Perspective
19:55 Understanding Media Training
21:26 Advice For When You Are On Camera
22:45 The Passion and Challenges of the Home Building Industry
23:53 Documentaries You Must Watch
About Carol
Carol Ruiz is the Principal of NewGround PR & Marketing, a full service communications & marketing firm with an all-encompassing understanding of how people discover & engage with brands. With deep expertise in real estate, architecture, and development, Carol has secured press in top-tier publications such as The New York Times and The Wall Street Journal. She is an active leader in the Urban Land Institute and frequently speaks at industry events like the International Builders’ Show.
Acknowledgment
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

About Jeff & Amy:

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Jeff is a top-selling author and an award-winning keynote speaker. With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $65 billion in sales last year.

Amy O'Connor is one of the most in-demand sales training consultants in North America today, Amy O’Connor brings a decade’s worth of industry experience and knowledge, along with a fresh female perspective on leadership, to her impactful and enlightening seminars. Having worked hand-in-hand with seven of the top ten homebuilders in the U.S. – as well as private and regional builders reaching into Canada – Amy offers a wealth of real-world expertise on coaching and motivating new home sales professionals.


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