Episode #034: Understanding the Cynical Buyer with Marty Nemko
In This Episode of The Buyer’s Mind with Jeff Shore:
Marty Nemko, career coach, author, blogger, and cynic, works with Jeff to uncover why your customer might not look at you as a trusted source of advice. This candid conversation highlights why sales can be a difficult job and what sales skills you need to meet the needs of your customer – even the cynical ones.
Topics we’re going to cover on today’s podcast:
[2:26] Quote of the Day
[3:46] Sales Tip of the Day
[6:55] How much do you contribute to the world
[9:27] Communicating in a straight forward manner
[11:38] The cynic’s perspective of sales
[15:07] How should sales be done?
[19:38] Who should be in sales?
[27:27] Advice to those feeling stuck in a rut
[33:08] Motivational Summary
More about our guest Marty Nemko:
Career coach Dr. Marty Nemko is among the nation’s most sought-after experts on both career and education issues. Marty has been interviewed by hundreds of major media–including multiple times on everything from The Today Show to the Daily Show to NPR’s Talk of the Nation, from the New York Times to the Los Angeles Times, from Time to CosmoGirl.