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In This Episode of The Buyer’s Mind with Jeff Shore:

Dr. John Medina discusses his book Brain Rules with Jeff.  Rule #4: People don’t pay attention to boring things.  This is a sales skill which will help you with whatever you sell – Don’t give the details before you give the meaning.



Topics we’re going to cover on today’s podcast:

[1:33] Quote of the Day

[2:25] Sales Tip of the Day

[6:01] Brain Rules and Brain Myths

[9:13] Psychology vs Molecular Biology in Brain Science

[12:50] Rule #4: People don’t pay attention to boring things

[18:06] How the brain handles information

[4:32]2 Meaning before details

[31:30] Motivational Summary


More about our guest Dr. John Medina:

JOHN J. MEDINA, a developmental molecular biologist, has a lifelong fascination with how the mind reacts to and organizes information. He is the author of the New York Times bestseller Brain Rules—a provocative book that takes on the way our schools and work environments are designed. He is also the author of Brain Rules for Baby, a must-read for parents and early-childhood educators. Now, in his new book Brain Rules for Aging Well, Medina shares the scientific facts about aging–and the prescription to age well. Medina is an affiliate Professor of Bioengineering at the University of Washington School of Medicine. He lives in Seattle, Washington.


Links from today’s podcast:

Homestreet Bank

Dr. John Medina

Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School

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