Episode #036: Brain Rules Part 2 with Dr. John Medina
In This Episode of The Buyer’s Mind with Jeff Shore:
Dr. John Medina discusses his book Brain Rules with Jeff. Rule #8: Stressed brains don’t learn the same way as non-stressed brains. What we learn is that stress is not the problem but how we react to stress. What does that mean to your customer? Rule #10: Vision trumps all other senses. Rule #11: Male and Female brains are different. Find out how these rules make a difference in communicating with your customer.
Topics we’re going to cover on today’s podcast:
[1:39] Quote of the Day
[2:55] Sales Tip of the Day
[5:17] Rule #8: Stressed Brains
[9:23] Easy = Right? Simple = Right
[10:21] Rule #10: Vision trumps all other senses
[13:35] Rule #11: Male and Female Brain are Different
[18:52] Motivational Summary
More about our guest Dr. John Medina:
JOHN J. MEDINA, a developmental molecular biologist, has a lifelong fascination with how the mind reacts to and organizes information. He is the author of the New York Times bestseller Brain Rules—a provocative book that takes on the way our schools and work environments are designed. He is also the author of Brain Rules for Baby, a must-read for parents and early-childhood educators. Now, in his new book Brain Rules for Aging Well, Medina shares the scientific facts about aging–and the prescription to age well. Medina is an affiliate Professor of Bioengineering at the University of Washington School of Medicine. He lives in Seattle, Washington.