Episode #054: How to Hug Your Haters with Jay Baer

In This Episode of The Buyer’s Mind with Jeff Shore:

Jay Baer and Jeff discuss Jay’s book – Hug Your Haters.  As sales professionals, the world of social media makes it impossible to escape the stinging words of our critics.  So what can you do?  In this episode of The Buyer’s Mind, Jay and Jeff offer some real world solutions to facing our critics and by doing so, we can improve our service to all of our clients.



Topics we’re going to cover on today’s podcast:

[3:30] Quote of the Day

[4:38] Sales Tip of the Day

[6:28] Jay Baer a man of may talents

[8:20] The use of video to reach prospects

[12:58] Shifts in customer care in light of social media

[17:52] Customer satisfaction rates

[24:09] The Uberization of everything

[28:34] Advice for handling social media for the “little guy”

[36:18] Motivational Summary


More about our guest Jay Baer:

Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies, and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they’ve already earned. A New York Times best-selling author of five books, Jay is the host of the award-winning Social Pros podcast. He’s also an avid tequila collector, and a certified barbecue judge.


Links from today’s podcast:

Homestreet Bank 

Jay’s website 

Jay’s podcast 

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.