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Episode #109: Finding Your Sales Connection with Christine Comaford

In This Episode of The Buyer’s Mind with Jeff Shore:

Christine Comaford discusses with Jeff the neurology and psychology behind how your customer connects with you.  Sales professionals can forget that their customers are just like them. When we remember how we want to be served, we can serve our customers better.

Topics we’re going to cover on today’s podcast:

[2:03] Introducing Christine Comaford

[3:18] You get paid commensurate with the problems you solve

[6:24] Learning through failure

[12:47] Customers are looking for salespeople that are the same as

[24:13] Why do people aim so much lower than their potential?

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More about our guest Christine Comaford:

For more than 30 years Leadership and Workplace Agility Expert, Serial Entrepreneur, and New York Times bestselling author Christine Comaford has helped leaders navigate growth and change. Christine is sought after for providing proven strategies to shift executive behavior to create more positive outcomes, enroll and align teams in times of change, profoundly increase sales, product offerings, and company value.

Christine’s coaching, consulting, and strategies have created hundreds of billions of dollars in new revenue and company value for her clients. The potent neuroscience techniques she teaches are easy to learn and immediately applicable to help leaders see into their blind spots, expand their vision, and more effectively influence outcomes.

Links from today’s podcast:

Smart Tribes Institute

Leadership Tools PDF

Reframing PDF

VAK (Visual, Auditory, Kinesthetic) Anchoring PDF

SmartTribes: How Teams Become Brilliant Together

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4.2 out of 5 stars (38 customer reviews)

0 used & new available from

Power Your Tribe: Create Resilient Teams in Turbulent Times

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4.8 out of 5 stars (16 customer reviews)

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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.