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Finding Success in Regional Home Building With Esperanza Homes

In This Episode

Jeff has an enlightening conversation with Nick Rhodes and Shant Suntani from Esperanza Homes as they delve into their experiences as small regional builders in Southwest Texas. They highlight the unique challenges and advantages of serving a market with a low price point and low income levels. They emphasize the importance of understanding the local demographics and designing homes and communities that cater to the specific needs and preferences of the Hispanic population. They also discuss their approach to staffing and onboarding employees who may have no prior experience in the home building industry.

Timestamps

00:00 Build 100 Homes 10 Times
03:19 Most Important Financial Problem Facing Families
08:23 Challenges of High Housing Costs and Affordability
10:35 Introduction to Esperanza Homes
13:15 Transition to Home Building
19:17 Advantages of Being a Small Regional Builder
26:08 Unique Characteristics of the Hispanic Market
29:00 Advice for Builders in Untapped Markets
34:14 Future Growth and Expansion
37:43 Don’t Try to Be Like Everyone Else
About Nick & Shant

Since 2015, Nick Rhodes has led Esperanza Homes through aggressive expansion establishing Rhodes as the largest land developer/residential builder in South Texas. Under his leadership, Rhodes has developed from a small to mid-size, high-performing employer of choice.

Shant Samtani started his career in finance with stints at Ernst & Young and Frost Bank in audit and commercial lending. In 2016 he transitioned his career path to new construction homes sales at Esperanza Homes where he has grown from an Independent Sales Consultant to leading Esperanza’s high-performing team of over a dozen sales professionals across the organization.

Acknowledgments
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

About Jeff & Amy:

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Jeff is a top-selling author and an award-winning keynote speaker. With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $65 billion in sales last year.

Amy O'Connor is one of the most in-demand sales training consultants in North America today, Amy O’Connor brings a decade’s worth of industry experience and knowledge, along with a fresh female perspective on leadership, to her impactful and enlightening seminars. Having worked hand-in-hand with seven of the top ten homebuilders in the U.S. – as well as private and regional builders reaching into Canada – Amy offers a wealth of real-world expertise on coaching and motivating new home sales professionals.


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