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Generosity as a Business Model With Jeanna Roach

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In this episode 

Jeanna Roach, CEO of Betenbough Companies, discusses the importance of defining culture and purpose within an organization and the growing trend of build-to-rent housing. She explores the challenges and setbacks faced in leadership roles, the unique culture and transparency of Betenbough, and their commitment to affordable housing and community giving. The discussion emphasizes resilience, generosity, and the impact of a strong organizational culture.

 

Timestamps

00:00 Defining Culture and Purpose
04:14 The Build-to-Rent Trend
08:10 Gina Roach’s Journey to CEO
14:01 Overcoming Setbacks and Building Resilience
17:50 The Unique Culture of Beaten Bow
22:04 Transparency and Generosity in Business
25:48 Affordable Housing Commitment
29:55 Expanding with Purpose
31:49 Community and Global Giving

 

About Jeanna

Jeanna Roach is the CEO of Betenbough Companies. Her journey with Betenbough began in 2006, where she held various positions, including Public Relations Specialist, Marketing Manager, and Vice President of Sales & Marketing. Jeanna is known not only for her visionary leadership but also for defending and nurturing the company’s culture, ensuring Betenbough Companies remains a place where employees can thrive both personally and professionally. Throughout her career, she has demonstrated a strong commitment to leadership development and has been instrumental in fostering the company’s unique, people-first culture.

 

Acknowledgment 

Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

About Jeff & Amy:

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Jeff is a top-selling author and an award-winning keynote speaker. With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $65 billion in sales last year.

Amy O'Connor is one of the most in-demand sales training consultants in North America today, Amy O’Connor brings a decade’s worth of industry experience and knowledge, along with a fresh female perspective on leadership, to her impactful and enlightening seminars. Having worked hand-in-hand with seven of the top ten homebuilders in the U.S. – as well as private and regional builders reaching into Canada – Amy offers a wealth of real-world expertise on coaching and motivating new home sales professionals.


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