Understanding Your Buyer with Mollie Elkman

In This Episode:

Mollie Elkman discusses the importance of understanding the target demographic and making informed decisions in marketing. She also talks about the evolution of marketing trends, the impact of AI, and the need to constantly adapt and improve in the industry. The conversation highlights the significance of connecting with the audience’s problems and finding creative ways to differentiate a brand from competitors.

Timestamps:

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for many of America’s most successful builders. Driven by her passion for marketing, she is devoted to sharing the stories of individual home building companies and the industry she loves. As a creative problem solver, Mollie is dedicated to contributing to a long-term solution to the labor shortage.

In 2021, she authored The House That She Built, a best-selling children’s book designed to spark conversation and curiosity around careers in STEM and Construction. Since then, The House That She Built has grown into an International Movement, which includes free academic lesson plans, a Girl Scout patch program, and the support of hundreds of individuals and companies. Mollie was recognized as the Sales and Marketing Professional of the year by the National Association of Homes Builders in 2022.