JEFF SHORE’S
17th ANNUAL SALES & MARKETING SUMMIT
THE PREMIER EVENT FOR NEW HOME SALES & MARKETING LEADERS IN NORTH AMERICA
JULY 25-27, 2023 | Nashville, TN
TRAFFIC + CONVERSION
It’s the lifeblood of every business and the shared mission of sales & marketing teams everywhere.
But who is responsible for generating high-quality leads by telling compelling and inspiring stories?
And who is responsible for building lasting relationships, getting the customer’s story and converting clicks and visits into elated homebuyers?
The answer is, of course…BOTH!
At our all-new 17th annual Sales & Marketing Summit, new home sales expert Jeff Shore and new home marketing expert Mollie Elkman will show you exactly how to optimize your traffic & conversion funnel – from brand awareness all the way through to homeowner referrals – using The 10 Critical Conversions Workflow™.
At Summit 2023, Sales & Marketing Leaders will work TOGETHER to:
Generate Way More Traffic
- Maximize The Lead Generation Hierarchy™ by identifying where and how both sales & marketing generate traffic.
- Synergize your sales & marketing team to convert more leads more quickly from stage-to-stage in the funnel.
- Turn traffic generation into a company-wide initiative that rewards everyone.
Make The Most of Every Lead
- Re-assess the quality of your current lead conversion efforts with The Lead Conversion Scorecard™.
- More traffic doesn’t matter if you aren’t properly valuing the traffic you DO have. Learn how to convert more leads on “visit one”.
- Surgically remove the “order taker” post-pandemic selling behaviors… with a chainsaw!
Protect Your Margins At All Costs
- Market and sell from a position of value purity and strength.
- Perfect your value, payment and price positioning message.
- Promote incentives the right way to differentiate your brand.
- Leverage incentives to close the sale (instead of using them as a price apology!)
Build Tougher Market Teams
- Tougher markets shine daylight on the behaviors that require renewed focus. Our sales & marketing gap analysis shows you where to look.
- Zero in on the right sales & marketing behaviors to drive the right results and learn how to show the way.
- Pinpoint the skills and characteristics most important for hiring sales & marketing superstars.
Maintain Momentum
- How do you find the Big Mo? And how do you keep it going?
- Learn how to quickly troubleshoot your underperforming communities with a brand new diagnostic tool!
- Build a highly-resilient sales & marketing team committed to maximizing market share.
Stay Mentally Strong
- It’s time to go to war against the “decision fatigue” that stems from a tired brain.
- Learn to lead laterally across departments and teams.
- Make bold decisions that go against the FOLD! (Fear of Looking Dumb)
- Find out how to approach even the smallest and quickest decisions with confidence.
At Sales & Marketing Summit 2023, you’ll learn how sales and marketing teams can work in unity to connect your company’s mission to your customer’s mission. Together you’ll learn the stories that motivate your buyers, and tell the stories that compel them to take action.
Every year, Jeff Shore’s Summit is the biggest and only conference designed exclusively for sales leaders in the new home sales industry. Hundreds of people return every year to experience great teaching, build new strategies, learn new tools and expand their network of friends.
MEET YOU AT THE MUSIC CITY CENTER
We’ve reserved 85,000 square feet of meeting and expo space in The Music City Center, Nashville’s coolest and most ecologically sustainable convention space.
MAKING THE SUMMIT SUSTAINABLE TOGETHER
Music City Center demonstrates its commitment to sustainability through several incredibly cool green initiatives including LEED Gold Certification of energy efficiency, a four-acre green roof that absorbs heat, insulates the facility, and provides a habitat for plants, insects and wildlife, 845 solar panels, four honeybee hives that produce 100 pound of honey a year and provide pollination, as well as extensive recycling and food waste reduction programs.
Music City Center is located in the heart of downtown Nashville, just a block from Broadway and it’s famous restaurants, bars, and music venues
Join Over 500 Sales & Marketing Leaders for
THE ORIGINAL AND BIGGEST SUMMIT
Exclusively Serving the Homebuilding Industry
SALES & MARKETING MANAGERS
“The wisdom and insight that gathers together for this event is simply unbelievable unless you experience it yourself.”
– SHAWN, Sales Manager, Schuber Mitchell Homes
CUSTOMER EXPERIENCE LEADERS
“Lots of real life scenarios role played for how to implement best practices, very interactive and high energy! We were all ready to get back to work to see how using what we learned could help our teams in the future.”
– STACIA, Director of Customer Experience, Toll Brothers
SALES & MARKETING EXECUTIVES
“Awesome as always. Great energy and content. The summit is always a great way to sharpen, support and strengthen the core elements of our training platform and philosophy.”
– SCOTT, Senior Vice President, Destination Homes
SALES TRAINERS & COACHES
“What a fantastic summit! Thank you for sharing all your knowledge and insight. I had many ``light bulb`` moments and can't wait to share with my team and company.”
– ANNA, Online Sales Coach Leader, CBH Homes
CORPORATE SENIOR MANAGEMENT
“Attending the Sales Leadership Summit is an important part of developing well-rounded, high performing sales leaders in our organization. Each year, we leave the Summit with valuable new tools and inspiration to ‘change the world.”
– LINDA, CMO, TRI Pointe Group
BUILDER & BROKERAGE OWNERS
“The Summit was a top notch event. We learned so much, were re-energized & my team’s passion was refueled. We connected with fellow sales leaders from across the country with whom we can follow up with & bounce ideas off of when we run into unchartered territory throughout the year.”
– MELISSA, President, Barnett Real Estate
Shore Consulting is the #1 new home sales & marketing training company in the world.
Last year, our clients delivered over 145,000 homes generating $54 billion in revenue.
“I was so delighted in the entire event. There was not a moment of boredom or distraction as the content was so impactful and the right amount of deep knowledge and light entertainment. I have so many takeaways and action items for myself, my team and my company—and am excited to start implementing them. And to top it off The Production quality was amazing! Bravo!”
“I really had a great time at my first Summit and cannot wait until next year’s! Coming from a smaller builder, it is super helpful to be around others in the industry so I can see how they are handling the day-to-day challenges that we are all facing. I made a goal to bring back 5 takeaways as a souvenir, and I wrote down WAY more than that!”
“Shore Consulting never misses an opportunity to be on point at this event with the needs of the moment and beyond in our industry. The variety of topics, presenters and content was as strong as ever. The extra steps that were taken to ensure we have fun and got to make new friends while there only added to the experience and value. Our team left re-charged and energized—exactly what we needed!”
“The Summit is the best and most relevant training for anyone in a sales leadership role. Attending the Summit is always a great way for me to gain insights into current market conditions as well as learn ways to become a more effective and efficient sales leader.”
“The Summit is the mid-year shot of B12 every new home sales leader needs. We learn from Jeff, his team, and our industry peers in various markets. The knowledge and strategy gained is then brought back to our teams to maximize efforts for the rest of the year.”
“The Jeff Shore Summit took the pulse of new home leaders and challenged us to train for a new marathon of sales excellence.”
Your Sales & Marketing Summit Hosts
JEFF SHORE
NEW HOME SALES EXPERT
SUMMIT HOST
Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.
In his 2023 Sales Leadership Summit, Jeff will share fresh perspectives and groundbreaking tools that will help you unlock your leadership potential, transform your team and drive radical sales growth.
Join Jeff for an all-new and radically career-changing experience built around his latest research and extensive front-line sales experience with leading real estate companies all across North America.
MOLLIE ELKMAN
NEW HOME MARKETING EXPERT
2023 SUMMIT GUEST HOST
Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for over 75 of America’s most successful builders. Named the 2021 National Marketer of the Year by the NAHB, she is passionate about sharing the stories of individual home building companies and the industry she loves.
The author of best-selling book The House That She Built, and dedicated to contributing to a long-term solution to the labor shortage, Mollie was also named the 2022 National Association of Home Builders Professional Women in Builder member of the year.
Sales Keynote Speaker
JEB BLOUNT
Sales Acceleration Specialist
Jeb is an internationally renowned speaker who helps companies improve their sales- fast. He trains tens of thousands through his global company Sales Gravy, and is the host of the #1 downloaded Sales podcast in the world.
He is also the author of 13 books including Sales EQ and Fanatical Prospecting.
Named by Forbes as “one of the most influential authors and speakers of the 21st century”, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, and customer experience.
Marketing Keynote Speaker
JEFF CHARNEY
Jeff Charney, founder and chief creative officer of MKHSTRY, an invite-only nationwide marketing collective that drives historic business transformation, will be the featured Marketing Keynote Speaker. Charney previously served as Progressive Insurance’s CMO, leading marketing for the $49 billion company from 2010-2022.
In addition to Progressive’s “Flo,” “Dr. Rick,” and a range of other characters that he and his team developed, he was in charge of the iconic “duck” as SVP/CMO for Aflac.
Charney is an award-winning branding expert and marketing luminary, notably winning the “2021 Brand Chief Marketing Officer of the Year” from Advertising Age Magazine, “Brand Genius: Marketer of the Year” from Adweek, and named as one of the most creative people in business by Fast Company and Advertising Age.
More Featured Speakers & Presenters
AMY O’CONNOR
As one of the most in-demand sales training consultants in North America today, Amy O’Connor brings a decade’s worth of industry experience and knowledge, along with a fresh female perspective on leadership, to her impactful and enlightening seminars.
RYAN TAFT
As the former National Sales Training Manager for a Top 5 homebuilder and a licensed Realtor® in Arizona, Ryan Taft is consumed with a passion for helping others achieve breakthrough results in sales, business and life.
MICHELLE BENDIEN
With over two decades of diverse experience in the new home building industry, Michelle Bendien brings her intellect, world-class communication skills and passion for real estate to help sales teams across the country to achieve mastery level selling skills.
JEREMIAH GORE
From acquisitions to development to marketing to sales to construction and warranty, Jeremiah has been a part and led teams in all aspects of the buyers’ home building journey. He now brings that experience to Shore Consulting.
MARY BETH BERRY
As an accomplished leader with over a decade’s experience at the country’s top volume producing builders, Mary Beth Berry is passionate about helping sales professionals achieve excellence using lively and engaging training strategies.
BRIAN WALTER
Brian Walter is a communications consultant and corporate humorist with Extreme Meetings. He uses customized infotainment to help companies put more buzz in their biz. Brian is a unique hybrid of internal and external communications expertise.
DR. ORPHE DIVOUNGUY
As a senior economist at Zillow, Dr. Orphe Divounguy is at the forefront of groundbreaking research on housing and labor markets using the latest in quantitative policy evaluation. Along with being the founder of the Quantitative Research Group and co-host of the Everyday Economics podcast, Orphe serves on the board of Housing Connector and is actively working to reduce barriers to affordable housing.
MOLLIE CARMICHAEL
Mollie is a leading real estate advisor and Principal at Zonda, specializing in community and product insights. She has been a leading real estate strategist throughout the country for more than 30+ years with many of the nation’s most sophisticated home builders, community developers, building product manufacturers, financial institutions, land planners, and architectural firms.
NANETTE PFISTER
VP of Sales at Epcon Communities
Winner: 2016 National Sales Leader of the Year Silver Award
BROOKS SEARS
Director of Sales at Van Metre Companies
Winner: 2019 Nationals Sales Manager of the Year Gold Award
SHANT SAMANTI
Vice President Sales at Esperanza Homes
Winner: 2021 National Sales Leader of the Year Gold Award
TAYLOR HUMPHREY
Director of Sales at Pacesetter Homes
Winner: 2022 National Sales Leader of the Year Gold Award
WHITNEY HARVEY
VP of Sales & Marketing at Magnolia Homes
Winner: 2022 National Sales Leader of the Year Silver Award
MORE SPEAKERS COMING SOON…
Agenda
TUESDAY – JULY 25
*All times are listed in Central Time (CT)
4:00 pm – 6:00 pm Summit Registration, Expo & Kick Off Concert
WEDNESDAY – JULY 26
*All times are listed in Central Time (CT)
8:00 am – 9:00 am Doors Open for Late Registration & Expo Center
9:00 am – 4:00 pm Day 1 Summit Sessions
4:00 pm – 5:00 pm Summit Expo & Networking
5:30 pm – 7:30 pm Rooftop Networking & Live Music Hosted by Opendoor
7:30 pm Dinner & Downtown Fun with Your Team
THURSDAY – JULY 27
*All times are listed in Central Time (CT)
8:00 am – 9:00 am Doors Open for Expo Center
9:00 am – 3:30 pm Day 2 Summit Sessions
3:30 pm – 4:30 pm Summit Expo & Networking
- TUESDAY – JULY 25
-
TUESDAY – JULY 25
*All times are listed in Central Time (CT)
4:00 pm – 6:00 pm Summit Registration, Expo & Kick Off Concert
- WEDNESDAY – JULY 26
-
WEDNESDAY – JULY 26
*All times are listed in Central Time (CT)
8:00 am – 9:00 am Doors Open for Late Registration & Expo Center
9:00 am – 4:00 pm Day 1 Summit Sessions
4:00 pm – 5:00 pm Summit Expo & Networking
5:30 pm – 7:30 pm Rooftop Networking & Live Music Hosted by Opendoor
7:30 pm Dinner & Downtown Fun with Your Team
- THURSDAY – JULY 27
-
THURSDAY – JULY 27
*All times are listed in Central Time (CT)
8:00 am – 9:00 am Doors Open for Expo Center
9:00 am – 3:30 pm Day 2 Summit Sessions
3:30 pm – 4:30 pm Summit Expo & Networking
LAST TICKETS ON SALE NOW
- Two days of high-energy, high-impact workshops led by Jeff Shore and leading industry experts in Nashville, TN.
- Expand your network and meet sales leaders who care about their growth just as much as you do.
- Access the latest trends, strategies, growth tips, and business advice from the Shore Consulting Team and our hand-selected experts in the industry.
- Panels featuring real-world guests and topics that address today’s most pressing issues including case-studies and best-practices.
- Unrestricted access to the Summit 2023 Expo Center featuring premier solution providers from across North America.
- Games, prizes, and giveaways!!!
SOLD OUT
Early Bird
$1499 Until March 31SOLD OUT
Priority
$1699 Until June 23SOLD OUT
Just In Time
$1999 While tickets last!*TICKETS ARE EXTREMELY LIMITED
Ready to bring your entire leadership team?
Schedule a call with Becca Waldren today to talk about group pricing for the 2023 Summit.
Thank You to the Over One Dozen Generous Partners
Who Make the Sales & Marketing Summit Possible
Come Explore Over 85,000 sq ft of Fun,
Excitement and Engagement at the Summit Expo Center!
Diamond Partners
Platinum Partner
Gold Partners
Silver Partners
FAQs
Q: Can I get a discount for groups?
A: Group rewards are available for groups of four or more from the same company. Click here to schedule a Zoom call with Becca Waldren.
Q: I’ve been to Jeff’s Summit in the past. Will this year’s content be different?
A: Each year, we build the Summit content from the ground up to ensure that everything we deliver from the stage is timely and relevant. The Summit is the hallmark of our year and we can’t wait to impartall new strategies and tools that reflect the latest research and trends in the marketplace.
Q: How can I become a Summit Partner?
A: Summit partnership is one of the key benefits of becoming a member the Builder Services Roundtable, a year-long mastermind for vendors and experts in home sales and construction. Click here to schedule a Zoom call with Becca Waldren. to learn more about joining.
Q: I have more questions – who can I contact?
A: Click here to schedule a Zoom call with Becca Waldren.
