SALES & MARKETING LEADERSHIP SUMMIT

JULY 16-18, 2024 | NASHVILLE, TN

The Premier Event For New Home Sales & Marketing Leaders In North America

CHECK OUT WHAT’S NEW!

You like to think of yourself as being “ahead of the curve.”

But with the rise of AI, augmented reality, and virtual selling… emerging technologies and systems are creating a whole new curve. And homebuilders have the dangerous tendency to ride old growth curves until that growth velocity loses momentum and the curve flattens out.

2024 will either be your year of new beginnings, or the beginning of the end. Your ability to successfully Jump the Curve will be what makes the difference.

We’ve seen what happens when companies refuse to adapt to new innovations. Kodak refused to accept digital photography. Blackberry ignored the emergence of the touchscreen. And we all remember what happened to Blockbuster.

Curve-jumping requires risk-taking and a willingness to break the status quo. It’s about recognizing opportunities and seizing them before your competitors do.

The time is NOW to think Future Forward.

Jump The Curve

GENERAL SESSIONS

From the Summit mainstage, Jeff, Mollie and our incredible speakers will share what it means to think Future Forward in an industry that’s barreling towards massive changes.

Expand to See the Mainstage Sessions

Our seminar days will open and close with keynote presentations for all guests. These sessions will get you excited about the future, while helping you understand and overcome the challenges of the present.
Inspiration + Instruction, it all happens on the mainstage.

Mainstage Sessions:

  • Thinking Big About the Future
  • Driving Success: Proven Techniques for Generating and Converting Traffic in Today’s Market
  • The Future of Sales and Marketing: Leveraging AI for Enhanced Customer Engagement
  • Living a Life Worth Fighting For
  • Culture Changer: Cultivating a Workplace Where Talent Thrives
  • Hot Wings + Hot Takes: Spicy Economic Forecasts for 2024
  • The CX Edge: How the Best Builders Make Customer Experience a Competitive Advantage
  • Leading from the Head and the Heart

Check out the full list of speakers

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SALES

Thinking Future Forward about sales leadership means approaching every aspect of our job with a discerning eye and willingness to activate big and worthy changes.

Expand to See the Sales Track Sessions

Today’s buyers are more informed, more skeptical, and more discerning than ever. If we aren’t prepared for this new 2024 homebuyer it will mean fewer prospects, longer buying cycles, and more cancellations. Overcoming those outcomes takes a readied spirit and a strategic vision.

Is your team ready? Are you? Jump into the sales learning track for tough but crucial lessons about lead conversion and team effectiveness.

Sales Track Sessions:

  • Top of Funnel Lead Conversion: The 4:2 Formula for Online Sales Counselors
  • Accelerating the Buying Cycle: Coaching Salespeople to Overcome Today’s Buyer Fears
  • Getting to “Yes” Faster: How to Skyrocket Sales and Sustain Community Momentum
  • Team Collaboration: Effective Communication Strategies to Keep the Passion Alive
  • Strategic Sales Management: Investing in Your Team and Tracking Success For Continuous Improvement
  • Customer Understanding and Engagement

Check out the full list of speakers

Marketing-icon

MARKETING

It’s time to get practical and tactical. In a world where customers have endless distractions, new home marketers need to make every single touch point count.

Expand to See the Marketing Track Sessions

Great marketing always focuses on the wants and needs of those we serve. But the tools and methods for understanding and providing those desires are rapidly changing in new and exciting ways. Marketers who embrace those changes will stand apart from the competition.

The marketing learning track will be data-driven, and human-informed. Come to these sessions ready to roll up your sleeves and get to work!

Marketing Track Sessions:

  • The Head and The Heart of New Home Marketing
  • Moving From SEO to AIO: Understanding the Shift and Adapting Digital Tools Accordingly
  • Numbers Speak: Harnessing Data for Strategic Decision Making in Sales and Marketing
  • How to Own Your Position in the Market and Differentiate In a Way That Resonates with Buyers
  • Crafting Campaigns That Convert: A Deep Dive into Customer-Centric Marketing
  • From Lead to Loyalty: Innovative Strategies for Customer Engagement, Conversion and Referrals


Check out the full list of speakers

SALES + MARKETING + PRESIDENT

Amplify Your Summit Experience and Maximize the Value By Attending as a Team!

While the Summit is a great place to spark excitement, fuel passion, and set ambitious goals in motion, lasting change doesn’t come in a silo – it takes a united front of leaders across your organization to turn that spark into a raging fire of transformation.

When you bring your sales leaders, marketing mavens, and executives together, your shared experience becomes the drumbeat for company growth and alignment moving forward.

At Summit 2024, groups of 3 or more leaders from the same builder company can save up to 50% per ticket!

PRIORITY REGISTRATION IS OPEN UNTIL MAY 31

Register NOW for the best possible price!

Need Some Help

Schedule a call with Becca Waldren today to talk about group pricing for the 2024 Summit.

Click here to schedule a Free Consultation

 

Your Award-Winning Sales & Marketing Summit Hosts

JEFF SHORE
2023 NAHB Sales & Marketing Professional of the Year

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 197,000 new homes generating $93 billion in revenue.

In his 2024 Sales Leadership Summit, Jeff will share fresh perspectives and groundbreaking tools that will help you unlock your leadership potential, transform your team and drive radical sales growth.

MOLLIE ELKMAN
2021 NAHB Sales & Marketing Professional of the Year

Mollie Elkman is a founder, author, and business leader who is passionate about driving growth across the building and construction industry. She is the owner and president of Group Two, the full-service marketing partner that has been trusted by the country’s most successful builders for over 50 years.

Mollie is also an advocate for strengthening and future-proofing the building and construction industry. She is the author of The House That She Built, the bestselling children’s book, and the founder of the She Built Foundation. Both work to inspire a new generation of builders and to ensure the industry can continue to thrive.

Shore Consulting Speakers

Amy O'Connor

AMY O’CONNOR

VP of Training Operations

Ryan Taft

RYAN TAFT

Senior Consultant

Michelle Bendien

MICHELLE BENDIEN

Senior Consultant

Mary Beth Berry

MARY BETH BERRY

Certified Trainer

Wade Mayhue

WADE MAYHUE

President

Brian Walter

BRIAN WALTER

Master of Ceremonies

More Speakers & Panelists

STEPHANIE AYRES

National VP of Marketing
Tri Pointe Homes

BRANDON BARELMAN

Data Strategist
Builder Designs

KEVIN BEALL

National VP of Sales & Marketing
Dream Finder Homes

Dave Betcher Thumbnail

DAVE BETCHER

CRM Consultant and Data Analyst

BETH BYRD

Director of Sales & Marketing
Beacon Homes

MOLLIE CARMICHAEL

Principal
Zonda

ANYA CHRISANTHON

Chief Communications Office
Anewgo

DR. ORPHE DIVOUNGUY

Chief Economist
Zillow

KEVIN ERDMANN

Analyst & Journalist
Erdmann Housing Tracker

DANIELLE HALE

Chief Economist
Realtor.com

KEVIN J. HART

Founder & CEO
Aireal

Chris Hartley Thumbnail

CHRIS HARTLEY

VP of Sales
K. Hovnanian Homes

CHIP JOHNSON

CEO
Builder Designs

Jarrett Johnson Thumbnail

JARRET JOHNSON

National VP of Sales
Tri Pointe Homes

NIKKI KIRKLAND

Social Media Manager
Group Two

JOHN LEE

CEO
Anewgo

ANGELA MCKAY

Director of Homefiniti Client Experience
ONeil Interactive

DAVID MILES

President & Brand Strategist
Milesbrand

Bob Mirman

CEO
Eliant

BRENNA RYAN

Vice President
Group Two

SARAH SHAY

Director of Marketing
Dream Finders Homes

ALYSSA TITUS

Director of Marketing
Schell Brothers

WILL ZHANG

Co-Founder & CEO
Openhouse.ai

Agenda

TUESDAY – JULY 16

*All times are listed in Central Time (CT)

4:00 pm – 7:00 pm Summit Registration, Expo & Happy Hour*

*Cocktail attire suggested

WEDNESDAY – JULY 17

*All times are listed in Central Time (CT)

8:00 am – 8:30 am:  Doors Open for Late Registration & Expo Center

8:30 am – 11:30 pm: Morning Sessions on the Main Stage

1:00 pm – 3:00 pm: Sales & Marketing Learning Tracks in Breakout Rooms

3:30 pm – 4:15 pm: Day 1 Closing Keynote on the Main Stage

4:15 pm – 5:00 pm: Summit Expo & Networking

THURSDAY – JULY 18

*All times are listed in Central Time (CT)

8:00 am – 8:30 am: Doors Open for Expo Center

8:30 am – 9:15 pm: Day 2 Opening Keynote on the Main Stage

9:45 am – 11:30 am: Sales & Marketing Learning Tracks in Breakout Rooms

1:00 pm – 3:30 pm: Afternoon Sessions on the Main Stage

3:30 pm – 4:00 pm: Summit Expo & Networking

TUESDAY – JULY 16

TUESDAY – JULY 16

*All times are listed in Central Time (CT)

4:00 pm – 7:00 pm Summit Registration, Expo & Happy Hour*

*Cocktail attire suggested

WEDNESDAY – JULY 17

WEDNESDAY – JULY 17

*All times are listed in Central Time (CT)

8:00 am – 8:30 am:  Doors Open for Late Registration & Expo Center

8:30 am – 11:30 pm: Morning Sessions on the Main Stage

1:00 pm – 3:00 pm: Sales & Marketing Learning Tracks in Breakout Rooms

3:30 pm – 4:15 pm: Day 1 Closing Keynote on the Main Stage

4:15 pm – 5:00 pm: Summit Expo & Networking

THURSDAY – JULY 18

THURSDAY – JULY 18

*All times are listed in Central Time (CT)

8:00 am – 8:30 am: Doors Open for Expo Center

8:30 am – 9:15 pm: Day 2 Opening Keynote on the Main Stage

9:45 am – 11:30 am: Sales & Marketing Learning Tracks in Breakout Rooms

1:00 pm – 3:30 pm: Afternoon Sessions on the Main Stage

3:30 pm – 4:00 pm: Summit Expo & Networking

From interactive demos to hands-on experiences, the Shore BuilderTech Expo is your gateway to the groundbreaking technologies that will revolutionize the way you sell homes and create elated customers.

The Shore BuilderTech Expo is Where You’ll Experience:

  • The Summit 2024 Tuesday Kickoff Reception: The excitement begins on day one with our welcome reception on the Expo floor. Mingle with industry leaders, enjoy live music, savor delectable hors d’oeuvres, and toast to new connections over refreshing drinks. 
  • An Unparalleled Showcase of Homebuilding Technology: Come experience the highest concentration of BuilderTech companies and solutions together at a single homebuilding event. You will discover new ideas and see firsthand how these technologies can transform your business.
  • Opportunities to Engage, Interact, and Explore: Our exhibitors are masters of customer experience, ensuring your visit to the Expo floor is unforgettable. Prepare to be captivated by interactive activities, mind-bending diversions, and unexpected surprises around every corner.

Join Over 800 Sales & Marketing Leaders for
THE ORIGINAL AND BIGGEST SUMMIT
Exclusively Serving the Homebuilding Industry

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SALES & MARKETING MANAGERS

“The wisdom and insight that gathers together for this event is simply unbelievable unless you experience it yourself.”

– SHAWN, Sales Manager, Schuber Mitchell Homes

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CUSTOMER EXPERIENCE LEADERS

“Lots of real life scenarios role played for how to implement best practices, very interactive and high energy! We were all ready to get back to work to see how using what we learned could help our teams in the future.”

– STACIA, Director of Customer Experience, Toll Brothers

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SALES & MARKETING EXECUTIVES

“Awesome as always. Great energy and content. The summit is always a great way to sharpen, support and strengthen the core elements of our training platform and philosophy.”

– SCOTT, Senior Vice President, Destination Homes

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SALES TRAINERS & COACHES

“What a fantastic summit! Thank you for sharing all your knowledge and insight. I had many ``light bulb`` moments and can't wait to share with my team and company.”

– ANNA, Online Sales Coach Leader, CBH Homes

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CORPORATE SENIOR MANAGEMENT

“Attending the Sales Leadership Summit is an important part of developing well-rounded, high performing sales leaders in our organization. Each year, we leave the Summit with valuable new tools and inspiration to ‘change the world.”

– LINDA, CMO, TRI Pointe Group

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BUILDER & BROKERAGE OWNERS

“The Summit was a top notch event. We learned so much, were re-energized & my team’s passion was refueled. We connected with fellow sales leaders from across the country with whom we can follow up with & bounce ideas off of when we run into unchartered territory throughout the year.”

– MELISSA, President, Barnett Real Estate

Shore Consulting is the #1 new home sales & marketing training company in the world.

Last year, our clients delivered over 197,000 homes generating $93 billion in revenue.

MEET YOU AT THE MUSIC CITY CENTER

The Music City Centeris Nashville’s coolest and most ecologically sustainable convention space. Located in the heart of downtown Nashville, MCC is just a block from Broadway and its famous restaurants, bars, and music venues.

Music City Center demonstrates its commitment to sustainability through several incredibly cool green initiatives including LEED Gold Certification of energy efficiency, a four-acre green roof that absorbs heat, insulates the facility, and provides a habitat for plants, insects and wildlife, 845 solar panels, four honeybee hives that produce 100 pound of honey a year and provide pollination, as well as extensive recycling and food waste reduction programs.

“The Sales & Marketing Summit is one of the most impactful events I attend each year. The experience is undeniably beneficial, brimming with inspiring discussions and invaluable lessons learned from the variety of speakers and panelists that are experts in the field. The other attendees always offer unique perspectives that are eye-opening at times and this leads to networking opportunities that enable connections with industry professionals that will undoubtedly be useful in future endeavors. The Sales & Marketing Summit not only expanded my knowledge but also heightened my motivation to tackle challenges. Overall, outstanding and must-attend event!!”

– WHITNEY HARVEY, VP of Sales & Marketing, Magnolia Homes

“I’ve been to many conference, Sales & Marketing Summit 2023 is the best I’ve ever attended. Very impressed with the way our table assignment was structured to include a builder, builder marketing manager, independent marketing consultant, two sales managers and myself, agent development (trainer, coach). Excellent mix for table topics! All sessions were relevant and timely.”

– JANET WATERS, Director, Meybohm Real Estate

“The Summit never fails to deliver timely and relevant data and content blended with inspiration. Already on my calendar for next year. Together we will change the world. Much Thanks to Shore consulting for its dedication and passion for making us and the industry a better place.”

– JOHN CHRISTY, Area Sales Manager, Lennar Homes

“The Summit is a highlight in my year, have only missed 2! Always great NEW content and reminders of the most important skills. LOVED the addition of Mollie with marketing information and variety of other speakers. Thanks for all the hard work it takes to put on the event and it gets better every year!- Great job, Shore Team!”

– CAROLINE ASHE, Sales & Marketing Director, Ivey Homes

“The Summit is the best and most relevant training for anyone in a sales leadership role. Attending the Summit is always a great way for me to gain insights into current market conditions as well as learn ways to become a more effective and efficient sales leader.”

– CARL BAKER, Director of Sales & Marketing, Tresidio Homes

“The Summit is the mid-year shot of B12 every new home sales leader needs. We learn from Jeff, his team, and our industry peers in various markets. The knowledge and strategy gained is then brought back to our teams to maximize efforts for the rest of the year.”

– PHILL BANE, Director of Training, Lennar Homes

Thank You to the More than 25 Generous Partners
Who Make the Sales & Marketing Summit Possible

Come Explore Over 85,000 sq ft of Fun,
Excitement and Engagement at the Summit Expo Center!

Are you an industry partner who would like your company represented at the Summit?
Contact Becca Waldren to schedule a Builder Services Roundtable Consultation.

Sapphire Partner

Diamond Partners

Platinum Partners

Gold Partners

Silver Partners

Partners With A Purpose

FAQs

Q: Can I get a discount for groups?

A: Group rewards are available for groups of four or more from the same company. Click here to schedule a Zoom call with Becca Waldren.

Q: I’ve been to Jeff’s Summit in the past. Will this year’s content be different?

A: Each year, we build the Summit content from the ground up to ensure that everything we deliver from the stage is timely and relevant. The Summit is the hallmark of our year and we can’t wait to impartall new strategies and tools that reflect the latest research and trends in the marketplace.

Q: How can I become a Summit Partner?

A: Summit partnership is one of the key benefits of becoming a member the Builder Services Roundtable, a year-long mastermind for vendors and experts in home sales and construction. Click here to schedule a Zoom call with Becca Waldren. to learn more about joining.

Q: I have more questions – who can I contact?

A: Click here to schedule a Zoom call with Becca Waldren.

The Jeff Shore Guarantee

If you do not achieve at least a 100-fold ROI in the next 12 months, we will refund your registration dollars in full! No questions asked.