{"id":15743,"date":"2015-04-20T01:00:31","date_gmt":"2015-04-20T08:00:31","guid":{"rendered":"https:\/\/jeffshore.com\/?p=15743"},"modified":"2022-02-06T13:18:55","modified_gmt":"2022-02-06T21:18:55","slug":"why-the-why-of-the-sale-matters-more-than-the-what","status":"publish","type":"post","link":"https:\/\/jeffshore.com\/2015\/04\/why-the-why-of-the-sale-matters-more-than-the-what\/","title":{"rendered":"Why the ‘Why’ of the Sale Matters More Than the ‘What’"},"content":{"rendered":"