{"id":15743,"date":"2015-04-20T01:00:31","date_gmt":"2015-04-20T08:00:31","guid":{"rendered":"https:\/\/jeffshore.com\/?p=15743"},"modified":"2022-02-06T13:18:55","modified_gmt":"2022-02-06T21:18:55","slug":"why-the-why-of-the-sale-matters-more-than-the-what","status":"publish","type":"post","link":"https:\/\/jeffshore.com\/2015\/04\/why-the-why-of-the-sale-matters-more-than-the-what\/","title":{"rendered":"Why the ‘Why’ of the Sale Matters More Than the ‘What’"},"content":{"rendered":"

In my latest article for Entrepreneur.com<\/a>, I’d like to help you understand the importance behind uncovering your customers’ why.\u00a0<\/em><\/p>\n

\n

If you couldn\u2019t sell what you are selling now, what other product would you choose to sell?<\/p>\n

For me, it\u2019s a no-brainer:\u00a0I would sell mattresses.\u00a0I would sell mattresses and I would clean up. I would convert 90 percent of the visitors to my mattress store into happy buyers. I would be unstoppable.<\/p>\n

Yes, I am well aware of the hubris of that last statement. Please understand that I am basing my seemingly arrogant claim\u00a0on actual observations.<\/p>\n<\/blockquote>\n

Click here to read the Mattress Sales Case Study<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The “why” determines the “what.” Working to learn the “why” from customers rolls the sale out in front of you!<\/p>\n","protected":false},"author":8,"featured_media":15746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\nWhy the 'Why' of the Sale Matters More Than the 'What'<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jeffshore.com\/2015\/04\/why-the-why-of-the-sale-matters-more-than-the-what\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the 'Why' of the Sale Matters More Than the 'What'\" \/>\n<meta property=\"og:description\" content=\"The "why" determines the "what." 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