{"id":38778,"date":"2022-11-15T07:00:22","date_gmt":"2022-11-15T15:00:22","guid":{"rendered":"https:\/\/jeffshore.com\/?p=38778"},"modified":"2022-10-19T12:12:10","modified_gmt":"2022-10-19T19:12:10","slug":"understanding-your-customer-why-cost-matters-and-how-its-more-than-price-alone","status":"publish","type":"post","link":"https:\/\/jeffshore.com\/2022\/10\/understanding-your-customer-why-cost-matters-and-how-its-more-than-price-alone\/","title":{"rendered":"Understanding Your Customer: Why Cost Matters and How it\u2019s More Than Price Alone"},"content":{"rendered":"
While the Current Dissatisfaction and the Future Promise work together to move clients forward, two Inhibitors can hold them back. The first one of these is Cost.<\/span><\/p>\n Most homebuyers associate Cost with the total price tag on a home, the bottom line sales price as stated on the purchase agreement. We all know, of course, that one cannot consider price alone. So Cost is better defined as representing every price the client will have to pay, even the non-financial ones.<\/span><\/p>\n Cost Examples<\/b><\/p>\n Assuming the Cost Burden<\/b><\/p>\n Undoubtedly, Cost is a significant inhibitor. The Cost factor scares a great many salespeople. Many sales professionals take a proactive (though faulty) approach by immediately discussing discounts and deals. (Big mistake, by the way.)<\/span><\/p>\n Sellers who lead with their discount or willingness to deal do more than just lower their profit. They cause a devaluation of the product. And not just a financial devaluation. Clients think less of what they’re buying.\u00a0<\/span><\/p>\n When this strategy is encouraged, the clients question if the house is overpriced. So then, they suspect the home isn’t worth the asking price. The perceived value has already dropped and may deter them from making an offer.\u00a0<\/span><\/p>\n Therefore, as a salesperson, you may be doing your clients a huge disservice by discussing discounts. You may, in all reality, be steering them away from the house of their dreams \u2013 their future promise!<\/span><\/p>\n Helping your buyers understand and overcome Cost concerns is part of the sales process we need to be confident in. You\u2019ll learn all about doing this and much more in my book <\/span>The 4:2 Formula\u00ae Getting Buyers Off the Fence and into a Home<\/span><\/a>. Order your copy and\/or a copy for your team and you\u2019ll be well on your way to changing people\u2019s worlds!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Undoubtedly, Cost is a significant inhibitor. The Cost factor scares a great many salespeople. Many sales professionals take a proactive (though faulty) approach by immediately discussing discounts and deals. (Big mistake, by the way.)<\/p>\n","protected":false},"author":8,"featured_media":38780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\n\n