{"id":39943,"date":"2023-08-26T09:00:16","date_gmt":"2023-08-26T16:00:16","guid":{"rendered":"https:\/\/jeffshore.com\/?p=39943"},"modified":"2023-08-31T08:06:13","modified_gmt":"2023-08-31T15:06:13","slug":"start-generating-your-own-traffic-in-real-estate-sales-with-the-6-rs","status":"publish","type":"post","link":"https:\/\/jeffshore.com\/2023\/08\/start-generating-your-own-traffic-in-real-estate-sales-with-the-6-rs\/","title":{"rendered":"Start Generating Your Own Traffic in Real Estate Sales with The 6 Rs"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pte1EGvJ7KE?si=z53Q2OBXMLccdoRk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span class=\"TextRun SCXW161202228 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161202228 BCX0\">By Michelle <\/span><span class=\"SpellingError SCXW161202228 BCX0\">Bendien<\/span><\/span><span class=\"EOP SCXW161202228 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h1><b><span data-contrast=\"auto\">The 6 Rs of Self-Generated Traffic for Real Estate Sales<\/span><\/b><\/h1>\n<p><span data-contrast=\"none\">In real estate sales, staying ahead of the curve is essential for sustained success. The real estate market, like any other, can be unpredictable. Trends change, markets shift, and factors beyond our control can impact sales. As salespeople, we often focus on the art of selling itself, but there&#8217;s a crucial aspect that sometimes gets overshadowed \u2013 <\/span>self-generated traffic in real estate sales.<\/p>\n<p><span data-contrast=\"none\">Picture this: your potential buyers are streaming through the doors, your communities are bustling with activity, and your sales are thriving. That&#8217;s the dream scenario, right? But here&#8217;s the catch \u2013 how often does that align with reality? The truth is, maintaining a consistent flow of potential buyers requires skill and dedication. This is where the concept of the &#8220;<\/span><b><span data-contrast=\"none\">6 Rs of Self-Generated Traffic<\/span><\/b><span data-contrast=\"none\">&#8221; comes into play.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">The Importance of Self-Generated Traffic in Real Estate Sales<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">The role of salespeople in driving traffic to communities and generating leads is often underestimated. Many sales professionals believe that traffic generation is <a href=\"https:\/\/jeffshore.com\/2022\/11\/can-you-imagine-sales-without-marketing-what-if-you-had-to-drive-traffic\/\">solely the responsibility of the marketing team<\/a>. However, this perspective can be detrimental when unforeseen changes disrupt the flow of potential buyers. This is where the concept of the <\/span>6 Rs of Self-Generated Traffic<span data-contrast=\"none\">\u00a0in <\/span>real estate sales<span data-contrast=\"none\"> comes into play.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Recognizing the Need for Traffic Generation<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Imagine a scenario where potential buyers are streaming through your doors, making sales seamless and effortless. But what if that flow were to slow down unexpectedly? Market dynamics, economic shifts, and other external factors can impact the housing market, leading to a decline in traffic. These changes might start locally before becoming more widespread, catching salespeople off guard.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">While you might not feel the effects immediately, the first sign of trouble often appears as a slowdown in your traffic. Initially, it might be easy to dismiss it as a fluke, but prolonged lower traffic can have significant repercussions for your sales.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Introducing the 6 Rs of Self-Generated Traffic<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">The <\/span><a href=\"https:\/\/youtu.be\/pte1EGvJ7KE\"><b><span data-contrast=\"none\">6 Rs of Self-Generated Traffic<\/span><\/b><\/a><span data-contrast=\"none\">\u00a0in <\/span>real estate sales<span data-contrast=\"none\"> are a strategic framework to keep your traffic consistent and your sales thriving. Let&#8217;s break them down:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Realtors:<\/span><\/b><span data-contrast=\"none\"> Forge strong relationships with realtors. Their referrals can be a powerful source of leads.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Referrals:<\/span><\/b><span data-contrast=\"none\"> Happy customers are your best advocates. Encourage them to refer friends and family.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Renters:<\/span><\/b><span data-contrast=\"none\"> Previous renters could become future buyers. Keep them engaged and informed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Return Visitors:<\/span><\/b><span data-contrast=\"none\"> Make a lasting impression on every visitor. Turn them into potential buyers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Repeat Sales:<\/span><\/b><span data-contrast=\"none\"> Prioritize nurturing relationships with existing customers. A repeat sale is often easier than a first-time sale.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Rehabilitated Leads:<\/span><\/b><span data-contrast=\"none\"> Dust off old leads and re-engage them. A fresh approach might just reignite their interest.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"none\">Embracing Change and Cultivating Growth in Real Estate Sales<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">The central idea behind the <\/span>6 Rs of Self-Generated Traffic<span data-contrast=\"none\">\u00a0is that traffic generation is a collective effort. While the marketing team plays a vital role, every member of the sales team has a stake in driving traffic. Shifting from a reactive mindset to a proactive approach can make all the difference. After all, no buyers mean no sales.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But change can be uncomfortable. Many salespeople fear rejection, worry about being pushy, or doubt their ability to generate leads. The first step is recognizing these barriers and working to overcome them. Skills can be learned, mindsets can be shifted, and success can be achieved.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Changing the Narrative: The Power of Beliefs and Behaviors<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">The narratives we tell ourselves shape our behaviors and actions. Salespeople might convince themselves that prospective buyers don&#8217;t know anyone in the market, prospects are too busy to engage, or events won&#8217;t attract attendees. Similarly, sales leaders may believe their teams are already doing everything right. These narratives hinder growth and success.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Taking Action: 3 Key Steps in Real Estate Sales<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">To empower salespeople and foster a culture of <\/span>self-generated traffic in real estate sales<span data-contrast=\"none\"><strong>, <\/strong>sales leaders can implement the following three steps:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Set Clear Expectations:<\/span><\/b><span data-contrast=\"none\"> Communicate that traffic generation is a shared responsibility. Even when traffic is robust, proactive efforts are essential to prepare for market fluctuations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Establish Manageable Goals:<\/span><\/b><span data-contrast=\"none\"> Define performance standards for traffic and assign personal prospecting goals to bridge any gaps. Focus on the six Rs to diversify lead sources.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Allocate Time for Prospecting:<\/span><\/b><span data-contrast=\"none\"> Salespeople should dedicate time on their calendars for prospecting, just as they do for follow-ups. Sales leaders should also schedule time to inspect and support these efforts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Remember, beliefs drive behaviors, and the right beliefs lead to mastery. The discomfort of change is a small price to pay for sustained success. As sales leaders, nurturing the skills and mindsets of your team members is a journey toward excellence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">The 6 Rs of Self-Generated Traffic in Real Estate Sales<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">The <\/span>6 Rs of Self-Generated Traffic<span data-contrast=\"none\"> offer a roadmap for navigating the ever-changing real estate landscape. By embracing a proactive approach to traffic generation, you&#8217;ll empower your team to weather the storms of market fluctuations and ensure consistent sales growth. So, are you ready to take charge of your traffic and transform your sales strategy? The <\/span>6 Rs<span data-contrast=\"none\"> are your guide to achieving just that.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Michelle Bendien\u00a0 The 6 Rs of Self-Generated Traffic for Real Estate Sales In real estate sales, staying ahead of&#8230;<\/p>\n","protected":false},"author":53,"featured_media":39960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":[],"categories":[399,388],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Start Generating Your Own Traffic in Real Estate Sales with The 6 Rs<\/title>\n<meta name=\"description\" content=\"Elevate your real estate sales game with the transformative &quot;6 Rs&quot; strategy for self-generated traffic in real estate sales!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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