“Ryan Taft’s Storygetter is a must-read for all sales professionals in the new home sales industry. His expertise and training have been instrumental in driving our company’s success.”

““Storygetter is a breath of fresh air in the world of new home sales. Its concepts are easy to implement and a game-changer for boosting sales performance.”

“Storygetter is the right book at the right time. Understanding the customer’s mission by having the curiosity and courage to unwrap their story will be how we will need to engage customers going forward. Thank you, Ryan, for the playbook!”

“While an extremely talented storyteller himself, Ryan Taft has done a great job of switching the script to being a fantastic Storygetter in this book! The case he makes for curiosity is super clear, and Ryan provides tactical ways for sales professionals to move past their typical question setup to one that helps build relationships and connections with buyers! Storygetter is a must-read for sales professionals who want to stand out from the pack, make a difference, and help their customers solve their problems by truly understanding them!”

“In 2018, I reentered homebuilding and recognized the need to adjust my leadership style for career growth. To do this, I attended Ryan’s trainings and embraced his coaching on curiosity. This transformation has made me a more effective leader and a better person. Ryan’s candid and direct approach encourages attentive listening, and this book provides an easy-to-follow roadmap for enhancing leadership, sales, and life skills.”

“I’ve had the privilege of knowing and working with Ryan for many years now, and I can certainly attest that he has some of the best stories around! However, I love the approach he takes in this book on the importance of curiosity and the power of learning your buyer’s story. It’s a game changer not only for sales, but for personal relationships as well.”

“Ryan Taft is an icon in new home sales. Having trained thousands of sales associates, he developed a new concept: analyzing storytelling psychology as it relates to the buyer’s story. As I’ve studied sales concepts from a multitude of great influencers, there isn’t much territory that hasn’t already been covered. This is the most thought-provoking ideology that has come up in recent years. I’m sure it will have an impact on many students of sales training.”

“Storygetter is a game changer! Ryan’s approach flips the script on traditional selling and kills the ‘sacred cows’ of the old days. Instead of pushing a product, Ryan teaches the art of helping customers by seeking to understand their unique stories and needs. It’s a book that empowers sales professionals to connect on a deeper level, forging lasting relationships built on trust and not commission. If you want to transform your sales approach from seller-centric to buyer-centric, Storygetter is your road map to success.”

“Ryan Taft takes a fresh and innovative approach to curiosity-driven selling. Within these pages, you will learn how to uncover customers’ emotional buying strategies and genuinely improve their lives by selling them a home. Storygetter is now required reading for all members of my leadership team, as well as for sales and marketing professionals!”

“There is not a better person in the world to write a book on the power of leveraging curiosity and building deeper relationships than Ryan Taft. Storygetter is the new ‘must-have book’ for anyone looking to gain an edge while genuinely caring about their customers. Storygetter will guide you to the depths of uncovering your customers’ stories on a deeper level than you ever have before.”