Want to radically improve your sales results this quarter? Learn how to sell the way buyers want to buy!

The 4:2 Formula Academy is an intensive training and certification program that equips real estate sales professionals with a core set of modern selling strategies. Our skills and techniques have been specifically designed for today’s buyers in today’s market.

Our next Academy is August 16-18 in Nashville, TN.

Why is The 4:2 Formula Academy so Unique?

“In my near 20 years in the business, this was the only training course that truly resonated with me. In my honest opinion, this was the best sales training I've ever experienced.”

– Bryan McVay, New Home Advisor, TRI Pointe Homes

Join our upcoming Academy
and watch the sales path literally roll out in front of you…

August 16-18, 2022
Nashville, TN

with Jeff Shore


Interested in how the Academy can help you or your sales team?

Talk to one of the nicest people you’ll ever meet to find out!

Cassandra Grauer
Chief Evangelist & Brand Ambassador


Thank You To Our Generous Partners


4:2 Formula Academy Certified Graduates Are Saying…

Join the Revolutionary and Transformational Learning Experience That Has Quickly Become the Real Estate Industry’s Premier Certification Program for Sales Leaders and Sales Professionals Alike

The 4:2 Formula Academy Is Designed For You If…

  • YOU ARE an experienced sales professional looking to radically redefine your own success
  • YOU ARE a newly hired sales professional who wants to jump-start your career
  • YOU ARE a smaller company who does not currently offer an in-house training program
  • YOU ARE a sales leader who wants to retain top talent by providing world-class sales training

New home sales training expert, Jeff Shore, has been featured in:


About Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.

Jeff Shore - Author of 4:2 Formula

Jeff Shore Guarentee

Money Back Guarantee – No Questions Asked!

We’re certain that The 4:2 Formula Academy will transform the way you approach real estate sales and will truly change your world! And we want you to be certain as well.

That’s why we offer our unbeatable money-back guarantee to all our graduates!

If you join the Academy, complete all of the certification requirements, and implement our practices without seeing improved results in the next six months (compared to the prior six months) then you don’t have to pay a cent.

That’s how certain we are that our program works!