Want to radically improve your sales results this quarter? Learn how to sell the way buyers want to buy!

The 4:2 Formula Academy is an intensive real estate sales training series and certification program that equips real estate sales professionals with a core set of modern selling strategies. Our skills and techniques have been specifically designed for today’s buyers in today’s market.

Why is The 4:2 Formula Academy so Unique?

“This was by far, the best training I have ever attended, not just related to New Home Sales, but better than any sales training I have attended (been in sales for 30+ years)! I would recommend this program to everyone! It is worth every penny. It has changed me and I am excited to see the results!”

– Dawn Norfleet, Sales Professional, Robson Ranch

Join our upcoming Academy
and watch the sales path literally roll out in front of you…

2017/10/31 23:59:00
Ryan Taft

You’re Just in Time!

2017/11/21 23:59:59

December 5-7, 2017
Austin, TX

Ryan Taft

Renaissance Austin Hotel

Reserve your seat at a future Academy

Academies are limited to 50 students.

Register well in advance to receive the best possible price.


Want to attend the Academy as a team?

Ali Westbrook
Shore Consulting Events Manager

Get Access To Group Pricing


Companies Who Trust Amy O’Connor and Ryan Taft With Their Teams

kb home

4:2 Formula Academy Certified Graduates Are Saying…

Join the Revolutionary and Transformational Learning Experience That Has Quickly Become the Real Estate Industry’s Premier Certification Program for Sales Leaders and Sales Professionals Alike

The 4:2 Formula Academy Is Designed For You If…

  • YOU ARE an experienced sales professional looking to radically redefine your own success
  • YOU ARE a newly hired sales professional who wants to jump-start your career
  • YOU ARE a smaller company who does not currently offer an in-house training program
  • YOU ARE a sales leader who wants to retain top talent by providing world-class sales training
Amy on stage

Amy O’Connor

Shore Consulting, Inc. Certified Trainer

As one of the most in-demand sales training consultants in North America today, Amy O’Connor brings a decade’s worth of industry experience and knowledge, along with a fresh perspective on leadership, to her enlightening seminars.

Having worked hand-in-hand with seven of the top ten homebuilders in the U.S. – as well as private and regional builders reaching into Canada – Amy offers a wealth of real-world expertise on coaching real estate sales professionals. Amy’s audiences describe her infectious energy and passion as “exciting”, “motivating”, and “captivating”.

A member of the National Speaker’s Association, Amy also holds a Masters in Organizational Communication from Wake Forest University.

Ryan on stage

Ryan Taft

Shore Consulting, Inc. Certified Trainer

The former National Sales Training Manager for a Top 5 homebuilder and a licensed Realtor® in Arizona, Ryan Taft is consumed with a passion for helping others achieve breakthrough results in sales, business and life.

With a career spanning two decades in training and coaching sales teams from call centers to new home sales to Realtors®, Ryan combines his knowledge of human performance, psychology, and sales skills development to deliver extraordinarily engaging, energizing and insightful training experiences that drive peak performance at all levels.

Ryan is a member of the National Speaker’s Association and a frequent contributor to leading industry publications.

Jeff Shore Guarentee

Money Back Guarantee – No Questions Asked!

We’re certain that The 4:2 Formula Academy will transform the way you approach real estate sales and will truly change your world! And we want you to be certain as well.

That’s why we offer our unbeatable money-back guarantee to all our graduates!

If you join the Academy, complete all of the certification requirements, and implement our practices without seeing improved results in the next six months (compared to the prior six months) then you don’t have to pay a cent.

That’s how certain we are that our program works!


For Group Sales Pricing, Please Contact:

Ali Westbrook
Shore Consulting Events Manager


Space is limited and time is running out…

Only a select number of students will be accepted into each Academy. Register well in advance to receive the best possible price.