Want to radically improve your sales results this quarter? Learn how to sell the way buyers want to buy!

The 4:2 Formula Academy is an intensive real estate sales training series and certification program that equips real estate sales professionals with a core set of modern selling strategies. Our skills and techniques have been specifically designed for today’s buyers in today’s market.

Why is The 4:2 Formula Academy so Unique?

“In my near 20 years in the business, this was the only training course that truly resonated with me. In my honest opinion, this was the best sales training I've ever experienced.”

– Bryan McVay, New Home Advisor, TRI Pointe Homes

Join our upcoming Academy
and watch the sales path literally roll out in front of you…

2019/02/13 23:59:00

You Are Just In Time…

2019/02/13 23:59:59


March 5-7, 2019
Orlando, FL

Renaissance Austin Hotel

Reserve your seat at a future Academy

December 5-7, 2017
Austin, TX

Ryan Taft

Renaissance Austin Hotel

Academies are limited to 50 students.

Register well in advance to receive the best possible price.


Want to attend the Academy as a team?

Ali Westbrook
Shore Consulting Events Manager

Get Access To Group Pricing


Companies Who Trust Jeff Shore With Their Sales Team Training

kb home

4:2 Formula Academy Certified Graduates Are Saying…

Join the Revolutionary and Transformational Learning Experience That Has Quickly Become the Real Estate Industry’s Premier Certification Program for Sales Leaders and Sales Professionals Alike

The 4:2 Formula Academy Is Designed For You If…

  • YOU ARE an experienced sales professional looking to radically redefine your own success
  • YOU ARE a newly hired sales professional who wants to jump-start your career
  • YOU ARE a smaller company who does not currently offer an in-house training program
  • YOU ARE a sales leader who wants to retain top talent by providing world-class sales training

New home sales training expert, Jeff Shore, has been featured in:


About Jeff Shore

Jeff Shore has been training and coaching real estate sales professionals and leaders for over three decades. He is the founder of Shore Consulting, specializing in sales strategies for many of the largest real estate firms in the U.S. and Canada.

His innovative, research-driven and real-world approach is more than just another sales technique; it’s a fundamental shift in how to approach the sales process that transforms the way we make connections and creates meaningful, lasting change.

A fellow of the National Speakers Association’s exclusive Million Dollar Roundtable, Jeff is a highly sought after keynote speaker who inspires audiences across the globe to change their mindset and change the world.

He is the author of four real estate sales training books and his work has been featured by NBC News, Fox Small Business, Success Magazine, Inc., Entrepreneur, and a host of other leading publications.

Jeff Shore - Author of 4:2 Formula

Jeff Shore Guarentee

Money Back Guarantee – No Questions Asked!

We’re certain that The 4:2 Formula Academy will transform the way you approach real estate sales and will truly change your world! And we want you to be certain as well.

That’s why we offer our unbeatable money-back guarantee to all our graduates!

If you join the Academy, complete all of the certification requirements, and implement our practices without seeing improved results in the next six months (compared to the prior six months) then you don’t have to pay a cent.

That’s how certain we are that our program works!