The 4:2 Formula Academy is an intensive real estate sales training series and certification program that equips real estate sales professionals with a core set of modern selling strategies. Our skills and techniques have been specifically designed for today’s buyers in today’s market.
The 4:2 Formula Academy is more than just a three-day workshop. This revolutionary experience creates a 12-week learning cycle that enables you to achieve true mastery of the principles and skills involved.
Upon enrollment in the Academy, you’ll receive a copy of Jeff Shore’s industry-changing book The 4:2 Formula in audio format. You’ll also complete two pre-workshop video training lessons in preparation so you can get the most out of the Academy.
During the live three-day real estate sales training Academy you’ll experience a captivating blend of coach-led talks, video lessons, group discussion and activities, role-playing, personal coaching and feedback, as well as high-impact action planning to ensure optimum results.
Following the Academy workshop, you’ll stay engaged in an eight-week online performance path that includes video lessons and practice exercises so you can keep improving long after the event comes to an end.
Rejoin your coach and classmates for two one-hour webcasts in the months following the live Academy event to share your progress reports, discuss best practices, and reinforce key skills.
You can choose to join The 4:2 Formula Academy at one of our highly desirable destinations across North America led by keynote speaker and best-selling author, Jeff Shore.
New home sales training expert, Jeff Shore, has been featured in:
Jeff Shore has been training and coaching real estate sales professionals and leaders for over three decades. He is the founder of Shore Consulting, specializing in sales strategies for many of the largest real estate firms in the U.S. and Canada.
His innovative, research-driven and real-world approach is more than just another sales technique; it’s a fundamental shift in how to approach the sales process that transforms the way we make connections and creates meaningful, lasting change.
Jeff holds the prestigious Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the NSA’s exclusive Million Dollar Speaker’s Group. He’s a highly sought after keynote speaker who inspires audiences across the globe to change their mindset and change the world.
He is the author of four real estate sales training books and his work has been featured by NBC News, Fox Small Business, Success Magazine, Inc., Entrepreneur, and a host of other leading publications.
We’re certain that The 4:2 Formula Academy will transform the way you approach real estate sales and will truly change your world! And we want you to be certain as well.
That’s why we offer our unbeatable money-back guarantee to all our graduates!
If you join the Academy, complete all of the certification requirements, and implement our practices without seeing improved results in the next six months (compared to the prior six months) then you don’t have to pay a cent.
That’s how certain we are that our program works!