Great Salespeople are Seriously CURIOUS.

Storygetter, the new book by Shore Consulting Senior Consultant Ryan Taft, will show you how to leverage the power of curiosity to build deeper relationships and earn more sales.

Learn how to uncover the emotional “why” behind the buyer’s “what” by helping your customers share their homebuying story.


“I believe customers want to share their story…if someone would genuinely want to know.”


Storygetter provides straightforward, easy to understand lessons and examples for how we flex our curiosity muscles to become more effective salespeople.

Master the Invaluable Skill of Curiosity

Curiosity is not a character trait. It’s not something you’re simply born with or not born with. It’s a discipline that can be honed over time. Mastery of the skill of curiosity is not just important in your sales career, but in your personal life as well!

Uncover the Emotional “Why” behind the “What”

Every home purchase was triggered by something. Some pain point in their life has led your customer to you and it’s not as simple as “we don’t have enough bedrooms right now”. There’s always a deeper “why” and the bold salespeople will learn it!

Help Buyers Re-Tell, Re-Live, and Re-Feel Their Stories

By letting buyers reconnect with their stories, you help them get back in touch with the emotion that’s driving their purchase decision AND you become an important part of that story!

Ryan Taft

Shore Consulting Senior Consultant

As the former National Sales Training Manager for a Top 5 homebuilder and a licensed Realtor® in Arizona, Ryan Taft is consumed with a passion for helping others achieve breakthrough results in sales, business and life.

With a career spanning two decades training and coaching sales teams from call centers to new home sales to Realtors®, Ryan combines his knowledge of human performance, psychology and sales skills development to deliver extraordinarily engaging, energizing and insightful training experiences that drive peak performance at all levels.

Ryan is a member of the National Speakers Association and a frequent contributor to leading industry publications.

Trusted Sales Leaders Recommend The STORYGETTER To Friends And Colleagues…

“Ryan Taft’s Storygetter is a must-read for all sales professionals in the new home sales industry. His expertise and training have been instrumental in driving our company’s success.”

Jarrett Johnson, National VP of Sales, Tri Pointe Homes

Storygetter is a breath of fresh air in the world of new home sales. Its concepts are easy to implement and a game-changer for boosting sales performance.

Greg McGuff, Regional President, Lennar Homes

Storygetter is the right book at the right time. Understanding the customer’s mission by having the curiosity and courage to unwrap their story will be how we will need to engage customers going forward. Thank you, Ryan, for the playbook!

Peter Altuchow, VP of Sales, Pacific Communities

“While an extremely talented storyteller himself, Ryan Taft has done a great job of switching the script to being a fantastic Storygetter in this book! The case he makes for curiosity is super clear, and Ryan provides tactical ways for sales professionals to move past their typical question setup to one that helps build relationships and connections with buyers! Storygetter is a must-read for sales professionals who want to stand out from the pack, make a difference, and help their customers solve their problems by truly understanding them!”

Jaymie Dimbath, VP of Sales and Marketing, PulteGroup

“In 2018, I reentered homebuilding and recognized the need to adjust my leadership style for career growth. To do this, I attended Ryan’s trainings and embraced his coaching on curiosity. This transformation has made me a more effective leader and a better person. Ryan’s candid and direct approach encourages attentive listening, and this book provides an easy-to-follow roadmap for enhancing leadership, sales, and life skills.”

Tammy Zink, Area President, View Homes


Save 25% when you order bundles of 10 books. Leverage your team’s potential and get your entire staff up-to-speed on the most proven, most effective sales strategy in the industry.

Your team will know their customers better than any of your competitors ever will.

Call Mike Wise Right Now To Receive
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“I’ve had the privilege of knowing and working with Ryan for many years now, and I can certainly attest that he has some of the best stories around! However, I love the approach he takes in this book on the importance of curiosity and the power of learning your buyer’s story. It’s a game changer not only for sales, but for personal relationships as well.”

Brian Cartwright, National VP of Sales and Marketing, Evermore Homes

“Ryan Taft is an icon in new home sales. Having trained thousands of sales associates, he developed a new concept: analyzing storytelling psychology as it relates to the buyer’s story. As I’ve studied sales concepts from a multitude of great influencers, there isn’t much territory that hasn’t already been covered. This is the most thought-provoking ideology that has come up in recent years. I’m sure it will have an impact on many students of sales training.”

Brenda Stewart, Director, Kaye Lifestyle Homes

“Storygetter is a game changer! Ryan’s approach flips the script on traditional selling and kills the ‘sacred cows’ of the old days. Instead of pushing a product, Ryan teaches the art of helping customers by seeking to understand their unique stories and needs. It’s a book that empowers sales professionals to connect on a deeper level, forging lasting relationships built on trust and not commission. If you want to transform your sales approach from seller-centric to buyer-centric, Storygetter is your road map to success.”

Taylor Humphrey, Director of Sales, Pacesetter Homes

Ryan Taft takes a fresh and innovative approach to curiosity-driven selling. Within these pages, you will learn how to uncover customers’ emotional buying strategies and genuinely improve their lives by selling them a home. Storygetter is now required reading for all members of my leadership team, as well as for sales and marketing professionals!

 Steve Ruggiero, CEO, Kimberly Homes

“There is not a better person in the world to write a book on the power of leveraging curiosity and building deeper relationships than Ryan Taft. Storygetter is the new ‘must-have book’ for anyone looking to gain an edge while genuinely caring about their customers. Storygetter will guide you to the depths of uncovering your customers’ stories on a deeper level than you ever have before.”

Chris Hartley, VP of Sales, K. Hovnanian Homes