The Buying Formula: Here’s Exactly How Your Customers Make Purchase Decisions

In my most recent article for Hubspot, I explained how every purchase decision rests on three key factors.

Why did you purchase your last car? Or your last home? Or the shoes you are wearing right now? Or even the coffee you stopped for on the way to work?

In fact, why does anyone buy anything?

It all comes down to one simple motivating factor: The desire to improve one’s life.
Whenever you make a purchase decision — either in business or in your personal life — you do so in the hope of creating a better existence.

You can read the rest of my article here.