Because of unlimited accessibility to technology, I’ve observed a troubling tendency in sales: It’s become a crutch for far too many in our industry. For many, technology has supplanted the fundamental components of sales, namely, relationships.

Let’s say the salesperson we’re working with is logical and analytical, and not allowing us to have fun. What do you think happens? Making a decision becomes extremely difficult, of course. To change that, you should consider how you initiate the enjoyment process, even when it comes to asking for the sale.

We live in the age of digital. Our rhythms are hurried, rapid-fire, and unyielding, with our days cut up into bits and bytes. When demand exceeds our capacity, we begin to make rash decisions that get us through our days and nights but cost us in the long run.

There are things you can do right now, no matter what the circumstances, to create positive growth habits during a time of crisis. I’ll share my top tips for doing just that and getting to the next level.

Prospecting and getting to the point of closing sales is all about the relationship and rapport you build with others. The more value you give, the more people are open to hearing what you have to say… and ultimately what you have to sell.

Do you have daily habits? Are they helping you to get to the next level, or are they simply keeping you in the same place, making you wonder where the time went at the end of each day?

Whether it be a pandemic, the market dips, or whatever your company goes through, building the culture of your sales team to withstand such storms is imperative. So build your vision for the future, and work for it every day.

Sometimes our need for comfort overrides our intuition. More than that, our desire for comfort may push us to make the wrong move, even providing us with stories for why we’re justified to go against our gut. So how can you get around this?

If this pandemic has taught us anything, it is that we never know what difficulties or catastrophes our companies may face when we wake up the next day. While you never know what problems await you, you can take measures to prepare and future-proof your business.

Leadership is about persuading others to understand and believe in your vision and to collaborate with you to accomplish your objectives, while management is more about administration and ensuring that day-to-day operations run smoothly.