Selling is influencing. Selling is persuasion. And persuasion translates into higher conversion rates. It stands to reason, therefore, that the words and phrases you choose to influence and persuade your buyer will either help your conversion rates or hurt your conversion rates. Here are four phrases that aren’t doing you any favors.

If you are feeling overworked, stretched beyond your limits and like you just want your life back, then it’s time to identify your top priorities as a sales leader so that you can strategically, intentionally and confidently control your own weekly calendar and daily schedule.

Let’s face it, our customers wind up living the same sales experience over and over and over again.  They are in a Groundhog Day pattern. And guess what? They want out! If You look the same and sound the same, you are the same. So how do you change the pattern?

I am going to propose three scenarios that are similar to ones you might come across fairly often in your sales career. In each of the three scenarios, your customer is not a customer, and that means that you aren’t a sales person. So what are you? I explain that in this blog post.

Only 1 out of 10 active homebuyers will purchase a new home. What that means is, every homebuilder in the nation is competing for that one buyer. Let me ask you a question: What comes to mind when you hear the term “maximum market share”?

Ah, the brand new sales person! Your infinite exuberance never fails to inspire me! I find you often fervently searching for new sales techniques but also the right mindset to achieve sales success. Most of the articles I read from other professional sales bloggers speak to seasoned sales professionals. So sales newbies – this one’s for you! Read on for the very best advice I can offer you.

When Ryan Taft and his wife went looking for a new car, they were not excited. They knew what they were getting into when they stepped into that dealership, or at least they thought they did. But, what they dreaded at the start of the day didn’t happen, in fact they actually enjoyed a fantastic experience.

A perceived lack of safety brings fear. A lack of trust bring a lack of safety. Consider this all-too-common sales question: “What’s your budget”? What are the chances that you’re going to get a truthful answer? If there is a lack of trust the chances of an accurate response are approximately 0.0%. Here are three ways to increase trust (thus increasing safety, thus increasing honesty).

Do you ever find yourself saying something like this: “Why won’t my sales prospects call me back? I keep following up, and I hear nothing from them. What am I doing wrong?” The answer to this perplexing and frustrating question is usually found in one or more of the following four reasons:

​We have all heard it before, if you don’t ask, you don’t get. Ryan Taft agrees 100 percent with that statement. But sometimes we ask for the sale and still don’t get it. There are reasons people don’t buy that have nothing to do with our delivery or mindset, but you need to focus on the things that you can control. Here are three common sales closing mistakes and how to avoid them.