Customers Expect You to Ask Closing Questions. Don’t Disappoint Them!

The last thing you want to do as a sales professional is shock your customer with an unexpected closing question so that they find themselves um-ing and hum-ing their way to a “diplomatic” answer.

But here’s another shocking truth for you about closing questions: asking for the close is not one of those unexpected moments.

In fact, asking final closing questions at the end of a sales conversation is the EXPECTED conclusion to the process.

What’s shocking and uncomfortable for you customer is when you don’t ask closing questions. You just let the conversation tail off without taking it to its natural conclusion, thus forcing the customer to lean in and ask: “Um, well, so do you… hum, do you think I can buy it?”

That would be the UN-EXPECTED way to conclude a sales conversation. And a sure-fire way to lose both the customer and the sale.

In this Closing Truth video, I’ve got even more reasons why you need stay focused on delivering customer-first closing questions. Hit play to learn how to live up to your expectations and close that sale!