3 Reasons New Home Builders Find Success With Video
By Alli Tunell
Anxiety can run high during any sales process, especially one that includes significant financial decisions. And buying, customizing, and building a new home certainly qualifies. So how can new home builders like you ease apprehension and even doubt?
New home builders are easing anxiety and seeing more success by putting a face and voice to a name, communicating more clearly, and managing emotion and tone with video messaging. You see, face-to-face communication creates a space for warmth, sincerity, and personal connection that fosters the trust you need to build relationships with your prospects and clients.
Below, you’ll find three reasons video messaging can help you reduce hesitancy and increase confidence during the home-buying process.
3 Reasons New Home Builders Win With Video
When reaching out to prospects and clients with video messages instead of (or as a complement to) voicemails, emails, and text messages, sales professionals for new home builders are:
- Reducing anxiety
- Increasing accountability
- Building connection
Let’s explore how…
Reducing Anxiety
Jeff Shore frequently discusses the concept of being “Coffee Worthy“, which entails establishing trust and rapport with clients even before they set foot in a model home. As a sales professional, people often approach you with apprehension and a guarded attitude. However, you can alleviate their anxiety by showcasing your warmth and personality through video.
By incorporating video introductions, follow-up messages, and appointment reminders, you can break down the barrier between you and your clients, increase response rates, and simplify the sales process, leading to greater success. New Home Specialist Danielle Lipari-Mareth acknowledges that speaking with a salesperson is typically a source of dread for many people, but as someone who exudes approachability and offers valuable insights, you have the ability to ease their concerns.
Improving Accountability
How easy is it to avoid or cancel an appointment when there’s no personal connection? Introducing yourself, then following up with a video appointment reminder lets your prospects know that someone is waiting for them. Robin Kroencke of Pacesetter Homes shares, “People feel almost obligated to show up because they’ve seen a face, they’ve seen an actual person, and it gets them excited.”
One national builder increased their appointments held rate by 38% by simply adding one video into their sales cycle.
Building Emotional Connection
Every customer has specific wants or needs in their new home and community. Help them build a connection to a new place by using the BombBomb Mobile App.
Recording a video from your prospect or client’s new home and community will help get them excited. Be sure to highlight specific features that your customer has mentioned or responded positively to during the home-buying process. And, as Robin conveys in her video below, people who can’t be there in person can also watch your video and experience the home or community as if they were there.
Home Builder Success Stories
Now that you know the three reasons new home builders win with video, it’s time to hear firsthand how new home specialists are improving sales with simple videos to hold more appointments, build better relationships, and convert more leads.
Check out the videos below to learn more about the benefits of a more personal and human sales process.
Story 1: Reducing Anxiety and Improving Customer Experience
Danielle Lipari-Mareth, New Home Specialist – Pacesetter Homes
In addition to providing powerful insight into overcoming your fear of video, Danielle expresses and elaborates on how she uses BombBomb to include a personal touch, thank her clients, for process updates, and more.
“I know that getting that video is going to make their visit feel even more special, and it’s going to make their home-buying process a little more fun. It’s going to make walking through the door for that first appointment a little less scary.”
Story 2: Increasing Appointments Hold Rates
Robin Kroencke, New Home Specialist – Pacesetter Homes
In the video above, Robin talks about overcoming her anxiety on camera and reducing appointment no-shows with video messaging. She also shares how BombBomb has changed her career, increased her home sales, and expanded her referral network.
“I’m just so grateful for BombBomb.”
Story 3: Converting More Leads Successfully
Emma Parsons, New Home Specialist – Brookfield Residential
In her testimonial, Emma shares the way video increases her response rates, contributes to her success, and how the BombBomb Mobile App gives her flexibility to work from anywhere. She also talks about the people behind the product.
“The staff and everyone at BombBomb is very helpful. They’re invested. They’re interested in how it’s working for you, if it’s working for you, and how to improve your experience.”
Looking For Another Home Builder Video Story?
Leads may be down and rates may be up, but appointments are being set and held and new and spec homes are being sold thanks to video email and video messages. One team of 300 sales reps increased their lead to close rate by 65% just by inceritng automated video messages into the sales process. To see more examples and learn how other homebuilders are using BombBomb, schedule a 25-minute conversation with our team!
Click here to try BombBomb for free. Your two-week trial doesn’t require a credit card and it’ll change the way you do business for good.
