The 2 Psychological Factors Motivating Customers to Buy

My newest article on entrepreneur.com is out now!

If you work in sales (that is all of us in some way, right?), it is helpful to understand the psychology behind how buyers make their buying decisions. Start with these three steps:
1. Current Dissatisfaction
2. Future Promise
3. Cost and fear

You can read the entire article here.


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.