How to Transform Role-Playing Into Mastery Building

My latest article for Training Magazine is out this week:

There is such a negative bias against role-playing. Wanna know why? Because most role-playing, well, isn’t.

Sales people struggle with role-playing because they are put in positions of glorified public failure.

But sales mastery is about the hard work of repetition. So let’s redefine role-playing.

You can read the full article on the Training Magazine website!