How Do You Learn to “Serve the Song” in Sales?

This video features my uber-talented high school buddy, David Glass, and his friend Justin Levitt performing a four-hand, improvisational piano piece. That’s right, everything you see and hear in this video is created on the fly.

What David and Justin are doing is extraordinarily difficult. It requires a deep understanding of music theory and an intuitive symmetry between the performers. But mostly it requires complete dedication to the overriding musical principle: “Serve the Song.”

To serve the song means that a performance is not about the performers. It means  there is a greater purpose than showcasing the talent and skill of a particular musician.  To serve the song means to respond to a piece of music by utilizing one’s abilities in service of that piece. To serve a song well, a musician does not indulge or showcase their own talent but instead attempts to highlight the nature of the music, as if the song were it’s own entity versus something being performed. A denial of self-interest is inherent to the “serve the song” concept.

I will leave the application to you on this. Personally, I am trying to get my head around how to serve the song that is my service to clients.