How Can You Inspire Evangelism in Both Your Customers and Salespeople?

My new article for Dealer Communications is now out!

Where do your customers fall on the marketing spectrum? Do they possess mere brand awareness or are they your unpaid and wholly committed advertising team, evangelizing all over social media and eagerly awaiting your next service or creation?

Marketing always begins with the humble goal of getting the buying public to simply recognize that you exist. “Create brand awareness” therefore serves as the first fundamental step in every solid marketing plan.

You can read the entire article here.