Does Your Sales Presentation Reflect Your Purpose?

I am thrilled to be a part of an online coaching resource called the Business LockerRoom. My first article for the site is out now!

If your demonstration focuses on a product, you will babble on and on about features and benefits to a customer who may, or may not, really care to listen.

If your demonstration centers on the customer, however, you will focus primarily on presenting solutions that will change their lives.

You can read the full article here.