How You Can Crush the Biggest Sales-Killing Mental Bias
In my newest article for Entrepreneur.com, I discuss How You Can Crush the Biggest Sales-Killing Mental Bias.
It falls under the psychological classification of “cognitive error.” It takes us to a place we do not wish to go. It prevents us from assisting a customer and closing the deal in the way we ought to.
In other words, it kills sales — every day.
It’s called “confirmation bias.” The abbreviated layman’s definition: when we enter a sales situation with a pre-conceived idea, we look for confirmation to support that idea.
