Setting Goals? Learn Your “Why” and “How” To Be Effective

In my most recent article for entrepreneur.com I talk about your “why” and “how” existing in two different parts of your brain and how you must use that to set goals and hit them.

January is the time when we begin to plan out the year that is to come, and set the goals that will drive us to a better life.

Accomplishing a goal requires two very specific brain functions. Reaching your goals starts with motivation — the “why” — and moves on to execution — the “how.” In the absence of a clear why, the how becomes irrelevant. On the other hand, if you have a compelling why but no sense of how, you will be likewise ineffective.

You can read the whole article here.


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.