What is Your Next Move When Your Customer Says ‘No’?

In my most recent article for entrepreneur.com I explain how to move past the “no” and re-frame the scenario.

As salespeople, you have something to sell – be it a product, a service, an experience, whatever. Your goal is to help the customer say “yes” to your proposition.

But sometimes the process can go sideways.

You greet your customer, who expresses an interest in your offering. You put your best foot forward with a first-rate sales presentation. You move toward the close, fully expecting to hear that magic word “yes.” But instead, you get the dreaded “no.”

What do you do now? Panic? Plead? Quit? Call mom?

You can read the whole article here.