5 Insightful Questions to Ask AFTER You Close the Sale

Let me ask you a question: Who can give you the greatest insight about your own sales presentation?

Look no further than your own customer to find the answer.

Want to maximize your ability to learn and grow on the fly? Start interviewing your best customers. And do it immediately after you consummate the sale.

Start by identifying a customer with whom you enjoy a strong relationship. This isn’t just any buyer; this is someone with whom you would gladly have a cup of coffee. The banter is jovial and the respect is mutual.

After you shake hands and sign the paperwork, just make this simple request: “So, we’re officially done here, but I was wondering if I could extend the conversation by just three minutes so I can ask you a few questions about your experience?”

Let’s break that question down into two parts:

Limit the Time:

“I was wondering if I could extend the conversation by just three minutes…” This statement limits the time so that the customer knows this won’t take very long.

Explain Why You Are Asking:

“…so I can ask you a few questions about your experience?” This query tells the customer why you are making the request.

Assuming the customer agrees to your invitation, here are five questions to ask that will give you deeper insights into your sales presentation:

Question #1: 

Take me back to the beginning of your search. Did you already have a good idea of who you would want to do business with?

Question #2: 

What was your early shopping experience like? What did you enjoy, and what did you dislike?

Question #3: 

What other companies did you consider doing business with? How close was the race? What set us apart?

Question #4: 

What were your first impressions when we spoke for the first time?

Question #5: 

How could I have improved my service to you throughout this process?

The beauty of this technique is that you get incredibly valuable information in real time. You are tapping into your customer’s opinions while they are fresh.

And while you know the customer is not going to say anything scathing, he or she might raise some of those petty disturbances that would otherwise go unmentioned.

Let your customer play a bigger role in your own growth as a salesperson. Who knows? They might just show you how to change someone else’s world!