Emotional Altitude: How To Accelerate a Sale By Creating an Emotional Crescendo

In my latest article for Inman, I talk about how to keep your client’s “emotional altitude” at a high level.

Our richest experiences in life are accented by strong, positive emotions. Think of your wedding day, of a vacation highlight or the moment you walked through the front door of your home for the first time. We associate the best experiences in life with positive emotions.

So what if we could more purposefully build to an emotional crescendo in the homebuying process? What if we could help customers enjoy both the process and the finished result by becoming more emotionally engaged?

We can. And we can do so by paying close attention to the customer’s “emotional altitude.”

You can read the entire article here.