Top 10 Sales Books You Need to Read in 2019

By Jeff Shore

​Mark Twain once said, “Those who do not read are no better off than those who cannot read.”

Have you been thinking that reading is a habit you should develop? Here are ten books to help you on that journey.

​1. Eat Their Lunch! by Anthony Iannarino

The smartest sales thinker around today with his third book in three years, and arguably his best. If you’re looking for strategies to win business away from your customers, the blueprint is here.

2. Objections by Jeb Blount

The latest gem from the content king himself. Real, practical, authentic advice without the fluff, the tricks, or the cornball comebacks.

3. High-Profit Prospecting by Mark Hunter

If you want to take control of your career, you must master the art of prospecting. Mark Hunter’s excellent book will show you the road map to outbound sales success.

4. Sales Manifesto by Jeffrey Gitomer

Confession: at the time of this writing the book has not yet been released. I add it here to display my own interest – the book is at the top of my must-read list.

5. Sales Differentiation by Lee Salz

How to avoid the commoditization trap. If you’re looking to stand apart from every other salesperson with every overused pitch, this will get you there.

6. The Perfect Close by James Muir

Straightforward, down-to-earth, and easily applicable for any sales professional. New school at it’s very best.

7. To Sell is Human by Dan Pink

The book is a few years old now but it is holding up strong. Dan Pink takes a behind-the-scenes look at the mysterious world of sales.

And three non-sales books for salespeople…

8. This is Marketing by Seth Godin

Not a sales book, but hey – I would read the phone book if Seth Godin wrote it. A great book for broad marketing perspective.

9. The Power of Full Engagement by Tony Schwartz and Jim Loehr

If you can’t turn it off at night, if you are dragging through your day, you need to take ownership of your own energy management. I’ve read this book four times. Don’t just read it; live it!

10. Deep Work by Cal Newport

An instant classic. This book will challenge your work style like nothing you’ve seen before. Get ready to have your mind blown.

​Of course, you can find more sales books at jeffshore.com/sales-books.
Happy reading!


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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.