Sales Leaders: Are You Prepared for the New Era?

The market is shifting right now. We are hearing this in the media and from home builders across the country. 

Unlike the uncertainty the pandemic caused I’m 100% confident the current shift will require sales teams to utilize basic selling skills that may have gone dormant.

We’ve been down a long and windy road these past couple of years. Many builders and residential real estate professionals have experienced monumental growth and earnings. We’ve all had to make adjustments in one way or another.

Well, guess what? The time for adjustment is upon us again!

But Jeff, you say, when you can’t predict the future, how do you prepare for it?

While we know that the future is unpredictable, one thing is certain: The new era of new home sales is here.

Sales leaders like you know the importance of staying ahead of the game… especially in an ever-changing market.

Have you considered joining us at the industry’s premier sales leadership event? Sales Leadership Summit is just around the corner. We’re going to show you how to succeed and thrive in this new era of home sales.

Here’s an incomplete list of Summit 2022 key topics:

  • Predictions for a New Era: Hear from some of the smartest experts in the business on the future of housing
  • Measuring Success in a New Era: Discover which performance measurements are relevant to the new era, and which are irrelevant!
  • Avoiding “Superhero Syndrome”: Realign your focus back to your true #1 priorities.
  • The Customers Journey: Develop a new understanding of the stress and pressures of being a 2022 homebuyer
  • Wisdom for a New Era: How to fall back in love with the greatest industry on the planet.

Now add a second question: Of these five things, what can I do now in order to prepare for an uncertain future?

That’s called controlling the controllable. It’s an empowering feeling when you are intentionally leaning into opportunities to grow.

At Sales Leadership Summit 2022, we’re going to focus on how we WIN at every level as a sales leader in this new era of homebuilding.

You’ll get what you need to effectively lead your team in this new era:

  • Incorporate new, predictive performance indicators for salespeople and sales teams
  • Adopt a powerful new “less is more” paradigm that will help you break out of superhero syndrome
  • Train salespeople for lead conversion even while the market is doing all the converting for you
  • Embrace an appropriately pushy stance as a coach
  • Build an organization that truly listens to and learns from customers
  • Implement the strategy, design and development trends that will shape the future

Every year, the Sales Leadership Summit is the biggest and only conference designed exclusively for sales leaders in the real estate industry.

Hundreds of people return every year to experience great teaching, build new strategies, learn new tools and expand their network of friends. Here are just a few examples of how the Sales Leadership Summit will help you succeed at work.

Making time for the fundamentals of selling

The only better time to get back to the basics in professional selling was yesterday. Now, more than ever in the past couple of years your team will need to brush up on and execute on foundational selling skills. Your leadership and coaching will be warranted and you’ll walk away with ideas you can get started on right away.

If you’re in survival mode from the constant change in the industry

It’s a LOT of work to be in survival mode as a sales leader – constantly firefighting and jumping from one crisis to the next. And even if you and your team are crushing it, survival mode means there’s no long-term or even medium-term plan. This event will help you prioritize and prepare all the moving parts of your role as a sales leader.

If you lead a sales team (or want to)

To be an effective leader, you need to be able to lead people confidently through uncertain times. Reality: the majority of new home salespeople have never seen a down market. How do you assess the size of your team for organizational needs? Attend Sales Leadership Summit 2022, so you can confidently lead your team into this new era.

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About the Author: Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.