Don’t Wage a Price War. Win Sales by Eliminating Your Competition.

My new article on entrepreneur.com is out now!

Let me propose a new sales strategy for your company:

“We are the high-price leader. That’s right, no one charges more than us. In fact, if you can find a higher price from a competitor, we will gladly raise our price and add an additional 10 percent. We will not be oversold!”

It sounds crazy, but there is a method to this madness.

You can read the entire article here.