Profiles in Boldness: Nancy Nardin

Do you remember when we all thought that Twitter was just a fad that would disappear eventually? Go back into our not-too-distant past and you’ll find skeptics for every existing technology, including smart phones, email, even the internet itself. Clearly, no amount of naysaying is going to stop technology from moving forward.

But so often, salespeople are, shall we say… shy about adopting these new tools. Maybe they’re “purists” who do want to change their methods. Maybe they’re paralyzed with the fear of choosing the wrong new software. Either way, they’d prefer to plug their ears when it comes to new technology.

Nancy Nardin is a nationally acclaimed thought-leader in the field of sales and marketing productivity. Her company, Smart Selling Tools, is dedicated to teaching organizations to apply new tools and technologies to drive revenue.

I sat down with Nancy to pick her brain on this topic, and she shared with me a warning about the dangers of ignoring the tech boom.

You can get a lot more resources from Nancy at smartsellingtools.com.