4 Reasons to Re-assess (or Totally Kill!) Your Incentives
My latest article for Sales and Marketing Ideas Magazine offers my take on 4 Reasons to Kill Incentives Now:
As we start a new year, we can fully expect to see a repeated theme from builders everywhere: a rush of buyer incentives to goose early year-over-year sales comps.
This long standing tradition in new home sales is not a good fit for today’s social-savvy buyers. They are well-trained to hold out for increasingly appealing terms.
