How the Assistant Buyer Paradigm Will Help You Close Sales

In my article for Quota Factory, I would like to show you why you should think of yourself not only as a sales professional, but as your customers’ assistant buyer.

Your customer is, by nature, an extremely emotional creature.

When making a big-ticket purchase, even normally stoic and even-keeled people feel a keen sense of heightened emotional response. And why not? Parting with a large chunk of hard-earned cash for a life-altering purchase calls for some emotion!

Which is why you, the sales rep, play such a key role in the buying process.

Learn how to build trust with your customer and become their assistant Quota Factory here.