He Loves It, She Doesn’t

In my recent article for Realtor Magazine I presented 4 steps to counsel clients on creative compromises when they disagree on a house.

Choosing to purchase a home is not a single decision; it is a thousand decisions. What are the odds that people buying together are going to agree across the board? Technically, it’s about 0 percent (give or take).

Assume the buyers are a couple in a move-up situation who have been down this path at least once before. Also assume that their favorite pastime is watching “House Hunters” (which makes them real estate experts, right?). During your early interactions with them, you gain a sense of their wish list and quickly identify a home on the market that comes closest to what they want within their budget.

So what happens when the buyers want two different things? Find out here.


FREE TRAINING:
Get BRAND-NEW episodes of Jeff’s 5 Minute Sales Training sent to your inbox every Saturday!

Sign up below.

 

About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.