Boldness or Die

I recently spent 5 days in one of my favorite places on the planet: New York City. I love Manhattan and I’ve loved every trip I’ve made to the Big Apple.

As you walk through Times Square you’ll no doubt find someone in a red vest over a white shirt, and they’ll be asking you to tour the city on their Grey Line double-decker bus. They approach tourists to tell them about how special it is to see Manhattan on a hop-on, hop-off guided tour. (For the record, I recommend this highly for first-time visitors!)

Here’s the thing – the “no, thanks” rate for these salespeople is off the charts. In watching them approach people on the streets I would guess that they get just one “yes” for every two or three hundred “no’s”. At 1-in-250, that’s a 99.6% rejection rate.

Could you handle that? Do you have the emotional intelligence? Are you hungry enough?

One other question: how well would a meek salesperson do in this environment? They wouldn’t last a day. Not even an hour.

And what keeps the bold salespeople going with such a disastrous return rate? It’s the thrill of the yes, even when they only come with every 250th person.

Bold consistency wins, because you never know whether the next person you talk to is “the one”.

Be bold…and change someone’s world!


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.