What Your Sales Should and Should Not Be

Sales is not about manipulating your customer.
Sales is about partnering with your customer.

Sales is not about dazzling with data.
Sales is about making it easy for your customer to buy.

Sales is not a battle, or a cage match, or about facing off with an enemy.
Sales is about mutual respect and mutual purpose.

Sales is not about delivering a slick script.
Sales is about getting to know the customer so well that the sale rolls out in front of you.

Sales is not about providing a killer demonstration.
Sales is about providing an incredible experience.

Sales isn’t about putting on a façade.
Sales is about authenticity.

Sales isn’t about strong-arming.
Sales is about servant hood.

Sales isn’t about rolling over.
Sales is about boldness.

Sales isn’t about persuading a customer to buy something they don’t want or need.
Sales is about persuading a customer to do that which is in their best interest.

Sales is not a drudgery.
Sales is the coolest occupation on the planet.
And why? Because we get to change people’s world!